1000+ Crore Pre-Release Business For Allu Arjun's 'Pushpa 2 - The Rule'
Hyderabad, October 21 - Superstar Allu Arjun's hugely anticipated action drama Pushpa 2 - The Rule has entered the 1000 crores club even before its release. Directed by Sukumar, the movie has been in massive demand in the trade which is leading to record-breaking pre-release business. ## It was recently reported how the pre-release theatrical business had been booming for Pushpa 2 across different regions of the country and worldwide. According to the latest trade reports, the theatrical rights of the movie have been valued at around 600 crores. ## In Telugu states (Andhra Pradesh and Telangana) and North India, the theatrical rights have been sold at 375-400 crores which is massive. The rest of India's business is believed to be around 100 crores while overseas rights business is approximately 125 crores, for total worldwide pre-release theatrical business is 600+ crores. ## Apart from the theatrical, the Pushpa 2 makers have managed to fetch record-breaking digital and satellite deals. As reported previously, the streaming rights of the movie sold to Netflix for a record 275 crores while music rights were sold for 65 crores and television rights sold for 85 crores.## The total pre-release theatrical and non-theatrical business of Pushpa 2 - The Rule is 1025+ crores which is the all-time highest for an Indian movie. The movie will need to perform extremely well at the box office to turn into a profitable venture for the distributors who are banking big on this one. ## The movie is scheduled to be released on December 5/6 in multiple languages. ## Stay tuned...