Bollywood
Dhamaal 4 Opening Day Box Office Prediction: Ajay Devgn-Led Comedy Entertainer Set For 10+ Crore Net Start
BY SACNILK
Mumbai, July 9 - Ajay Devgn returns to the big screen with Dhamaal 4, the fourth instalment in the popular comedy franchise directed by Indra Kumar. The film is set to release in cinemas on July 10 and has generated decent pre-release buzz among family audiences. Riding on the franchise's popularity and the genre's appeal, the film is expected to register a decent opening at the Indian box office. (adsbygoogle = window.adsbygoogle || []).push({}) Based on the current trend, Dhamaal 4 is expected to collect 12-14 crore net on its opening day in India. As of 8 PM on Thursday, the film has recorded 5 crore+ gross in advance bookings (with block seats) for Day 1, with final pre-sales expected to close at around 6 crore+ gross. These numbers are almost identical to the booking of Akshay Kumar's Welcome To The Jungle before its release. Despite similar advance sales, the box office trajectory of the two films is slightly different. Welcome To The Jungle went on to open at 15 crore+ net (19 crore net with previews), largely because its paid previews generated positive word of mouth before the official opening day, resulting in a surge in spot bookings from morning shows themselves. Dhamaal 4 does not have the benefit of paid previews, making its opening more dependent on Friday's audience response. (adsbygoogle = window.adsbygoogle || []).push({}) Nevertheless, the film still has the potential to exceed expectations. Comedy entertainers traditionally rely heavily on spot bookings and walk-in audiences, especially in mass circuits and smaller centres. If the initial audience reactions are positive, Dhamaal 4 could witness a strong jump in evening and night shows, giving it a realistic chance of touching the 15 crore net mark on its opening day. Positive word of mouth will be the key factor in determining whether the film can outperform its current projections.




