Thamma Box Office day 9 Ayushmann & Rashmika’s Horror-Comedy Crossed ₹100 Crore with Smart Strategy

Thamma arrived in theatres not just as another Diwali release, but as the next chapter in a universe that has quietly grown into one of Bollywood’s most reliable crowd-pleasers. After the success of films like Stree and Bhediya, audiences walked into Thamma already familiar with the quirky world of the Maddock Horror-Comedy Universe — where spooky spirits meet sharp humour and heartfelt storytelling. This time, Ayushmann Khurrana and Rashmika Mandanna step into the supernatural playground, joined by Paresh Rawal and Nawazuddin Siddiqui, bringing together a cast designed to spark curiosity and laughter in equal measure. Riding on festive mood and strong franchise recall, Thamma floated into cinemas with confidence — and early numbers showed clear audience interest.

The film opened strong and paced ahead in its early theatrical run, marking a solid commercial chapter for Ayushmann Khurrana in the genre-driven entertainer space. However, the franchise comparison tells an interesting story. Stree 2 opened at a massive ~₹55.4 crore on Day 1 and ~₹35.3 crore on Day 2, proving its powerful franchise advantage. In contrast, Thamma leveraged Diwali buzz and familiarity to register ~₹24 crore on Day 1, followed by ~₹18.6 crore on Day 2, ₹13 crore on Day 3, and ₹10 crore on Day 4 — showing a dip after the initial festive rush. In other words, while the predecessor sprinted ahead early, Thamma followed a slower, festival-weighted curve.

What turned the tide was the film’s mid-run strategy. With a ₹99 ticket offer rolled out around Day 7/8, footfalls surged again, pushing the Day-8 figure to ~₹4.6 crore and helping the film cross the ₹100-crore India net mark. This smart pricing intervention allowed Thamma to climb back after its decline — proving that today’s box office doesn’t reward just big openings, but sustained momentum and recovery.

The film also faced early piracy leaks online even as it crossed the ₹100-crore mark domestically. Despite that, Thamma continued trending across social platforms and retained strong audience chatter, reflecting the pull of supernatural comedy blended with emotional beats and Maddock’s expanding horror-comedy universe.

Box-Office Snapshot

India Net (Day 1): ₹24 crore

India Net (Day 2): ₹18.6 crore

India Net (Day 3): ₹13 crore

India Net (Day 4): ₹10 crore

India Net (Day 5): ₹13.1 crore

India Net (Day 6): ₹12.6 crore

India Net (Day 7): ₹ 4.3 crore

India Net (Day 8): ₹ 5.75 crore

India Net (Day 9): ₹ 3.65 crore

India Gross (till Day 9): ₹ 125.75 crore

Overseas: ₹18 crore

Worldwide Total: ₹143.75 crore(approx)

The film found steady support from family audiences and franchise followers. While it didn’t match the opening pace of Stree 2, Thamma showed how hybrid strategies — festival timing, franchise recall, and flexible pricing — can help theatrical films sustain in a changing box-office environment.In the end, the combination of Diwali turnout, brand value, and the discounted-ticket move pushed the movie to achieve the ₹100 crore mark..