Bollywood
Box Office War: Hrithik Roshan, Jr. NTR's 'War 2' Telugu States Rights Sold For Record Price
Hyderabad, July 1 - One of the biggest and most anticipated films of the year, War 2 - produced by Yash Raj Films and starring Hrithik Roshan, Jr. NTR, and Kiara Advani โ is all set to explode at the box office during the Independence Day 2025 weekend. The high-octane action thriller will release in Hindi, Telugu, and Tamil on August 14. ## Directed by Ayan Mukerji, War 2 has generated massive buzz across trade circles, especially in the Telugu-speaking states, thanks to the involvement of Telugu superstar Jr. NTR. With anticipation at an all-time high, reports suggest that the demand for the filmโs theatrical rights in Andhra Pradesh and Telangana was soaring, with the asking price reportedly ranging between โน80โ100 crore. ## In a surprising shift from YRF's usual release strategy, where the studio self-distributes its films, War 2 has broken tradition. The Telugu theatrical rights have officially been sold, and that too for a record-setting deal. ## According to Telugu media reports, producer Naga Vamsi of Sithara Entertainments has acquired the rights for a whopping โน80 crore non-refundable advance (NRA). This marks the biggest-ever deal for a non-Telugu film in the region, underscoring Jr. NTR's pull and the movie's massive hype. ## What makes this development even more striking is the looming box office clash with Coolie, the star-studded action entertainer featuring legends Rajinikanth and Nagarjuna. Backed by significant buzz, Coolie will also hit theatres on August 14, with its Telugu distribution rights sold to Asian Suresh Entertainment, reportedly for a โน50 crore. ## With two juggernauts releasing on the same day, the Telugu box office is gearing up for a colossal showdown. While Coolie enjoys strong anticipation, it's War 2 that's expected to take the bigger opening in Andhra Pradesh and Telangana, driven by Jr. NTR's immense fan base. However, as always, the final verdict will lie in the audience's word-of-mouth following release. ## As the countdown to Independence Day begins, the excitement around War 2 and Coolie continues to intensify, promising one of the biggest clashes in recent Indian cinema history. ## Stay tuned...