Bollywood
Alpha Box Office Collection Day 4: Film Nets Rs. 3.85 Cr on First Monday Amidst a Sharp Decline in Momentum
BY SACNILK
Alpha has officially hit the first Monday mark, and the performance suggests a challenging road ahead. As the first female-led spy thriller in the YRF Spy Universe, this Shiv Rawail directorial featuring Alia Bhatt and Sharvari Wagh takes a bold step by focusing on an emotional origin story rather than typical spy tropes. However, the film has faced a sharp crash in collections today, with numbers dropping over 70% compared to Sunday. For a big-budget action franchise of this scale, such a steep decline in momentum during the weekday transition is not ideal and indicates that the movie is struggling to find a steady grip at the box office. On its fourth day, the film collected a net of ₹3.85 Cr in India. This comes after a solid opening weekend, but the Monday test shows a 70.9% drop compared to Sunday net collection of ₹13.25 Cr. While a dip is expected after the weekend, a drop of over 70% suggests that the film is finding it challenging to maintain its initial momentum during the work week. (adsbygoogle = window.adsbygoogle || []).push({}) The film was screened across 6,997 shows on Monday with an overall occupancy of 13%. When we look at the regional breakdown for the Hindi 2D version, the National Capital Region led with 13.5% occupancy across 722 shows. Kolkata also saw a similar occupancy rate of 13.5% but on 208 shows. Mumbai followed closely at 11.8% from 562 shows. However, markets like Surat and Ahmedabad struggled, recording occupancies of 5% and 8.3% respectively. Looking at the time-of-day trends, evening and night shows generally performed better, with Mumbai hitting 17% occupancy in the late hours. Looking at the performance across major national chains, PVR led the way by selling about 5,500 tickets, which translated to a gross of approximately ₹16L from around 1,200 shows at 2.2% occupancy. INOX followed with nearly 4,900 tickets sold, bringing in roughly ₹11L across 1,000 shows with a similar occupancy of 2.2%. Cinepolis saw around 1,800 tickets sold for a gross of about ₹4L from 600 shows, recording 1.5% occupancy. Collectively, these chains contributed roughly 12,200 tickets and a total gross of about ₹31L from approximately 2,800 shows, with the overall occupancy settling at around 2% for the day. (adsbygoogle = window.adsbygoogle || []).push({}) With these additions, the total net collection in India now stands at ₹37.85 Cr, while the gross total has reached ₹45.34 Cr after four days of release. On the digital front, BookMyShow recorded 73.52K ticket bookings on Monday, bringing the total platform sales to 682.05K tickets so far. According to early estimates for the international market, the film added ₹1.50 Cr from overseas on Day 4, taking its total overseas gross to ₹18.30 Cr. Data provided by Venky Box Office shows that the film earned $136K [approx ₹1.30 Cr] in North America on Sunday, which pushes its total in that region to $574K [approx ₹5.48 Cr]. When we combine the domestic and international figures, the worldwide gross for Alpha is now estimated at ₹63.64 Cr. As the film moves through the rest of its first week, the focus will be on whether it can stabilize its daily collections to ensure a steady long-term run.The coming days will determine how well this character-focused approach resonates with the broader audience.
