Akshay Kumar's Welcome To The Jungle To Miss The 200 Crore Mark Globally As Fresh Competition Intensifies
Mumbai, July 17 - Bollywood superstar Akshay Kumar's Welcome To The Jungle is now expected to finish its theatrical run below the 200 crore worldwide gross mark, despite looking like a certain entrant into the club just a week ago. The comedy entertainer enjoyed a good opening, maintained healthy collections through its initial days, and appeared comfortably on course to cross the milestone before the box office landscape changed dramatically. (adsbygoogle = window.adsbygoogle || []).push({}) Just a week ago, Welcome 3 looked like a sure-shot 200 crore worldwide grosser. However, the arrival of Dhamaal 4, another major comedy franchise targeting the same audience, has significantly dented its momentum. With exhibitors allocating more shows to the new release and audiences shifting towards the fresher offering, Welcome To The Jungle witnessed a sharp decline in its third-week collections, making the 200 crore mark increasingly difficult to achieve. The timing of Dhamaal 4's release has proved crucial. Since both films belong to the comedy genre, there has been a direct overlap in their target audience. While Welcome To The Jungle had already enjoyed a successful theatrical run, the increased competition curtailed its long legs at the box office. The film is now expected to wrap up its run just short of the double-century milestone worldwide unless it stages an unexpected late surge. (adsbygoogle = window.adsbygoogle || []).push({}) In three weeks, the Ahmed Khan-directed flick has minted around 190 crores gross worldwide, including over 156 crores gross domestically. The turnaround now looks unlikely with Christopher Nolan's highly-anticipated The Odyssey releasing today (July 17), which will be the number 1 movie this week at the Indian box office. Despite missing the 200 crore worldwide mark, Welcome To The Jungle will still be counted among the successful Hindi releases of the year. The film delivered respectable numbers, further strengthened Akshay Kumar's resurgence at the box office, and once again highlighted the commercial appeal of well-made comedy entertainers. However, considering where the film stood only a week ago, falling short of 200 crore worldwide will undoubtedly be viewed as a missed opportunity.
