Dhurandhar 2 The Revenge Box Office Effect: Part 1 Gets A Massive Boost as Viewership Surges Again On Netflix
Mumbai, March 25 - The phenomenal box office run of Dhurandhar 2: The Revenge is not just rewriting theatrical records; it is also creating a massive ripple effect on OTT. Riding on the sequel's unprecedented hype, the first instalment, Dhurandhar, has witnessed a sharp surge in viewership on Netflix, once again dominating global charts. The blockbuster impact of Dhurandhar 2 is clearly reflected in the viewership of Dhurandhar, which is having a solid run on Netflix after creating box office history. The film opened strong with 7.6 million views in its debut weekend, followed by a peak of 8.2 million views in the second week, indicating explosive word-of-mouth and growing curiosity around the franchise. (adsbygoogle = window.adsbygoogle || []).push({}) After the steady hold over weeks in viewership, the Aditya Dhar's directed spy actioner witnessed a notable resurgence in the 8th week, the same week Dhuradhar 2 released in theatres, with 2.3 million views, up 130% from the 7th week on Netflix. This spike highlights how sequels can significantly revive interest in earlier instalments, especially on streaming platforms. The total viewership of the first part has now reached 26.30 million in 8 weeks, this after the movie had grossed a massive 1300+ crores at the worldwide box office. This once again proves that box office success of a film can boost digital viewership, and there are many such cases. The most viewed films on Netflix were all theatrical blockbusters, including RRR, Jawan, Dhurandhar, and Gangubai Kathiawadi. (adsbygoogle = window.adsbygoogle || []).push({}) This renewed surge in Dhurandhar viewership is directly fueled by the historic theatrical success of Dhurandhar 2, which is storming the box office and nearing the 1000 crore mark globally in record time. As audiences flock to cinemas for the sequel, many are simultaneously revisiting, or discovering, the first part on OTT to reconnect with the storyline and characters. Stay tuned...