Wrestling
Nikki Cross Reveals She Pitched 'Nikki A.S.H.' Directly To Vince McMahon
BY JITU JANGIR
In a recent sit-down interview with Chris Van Vliet, former WWE Superstar Nikki Cross revealed that one of her most memorable on-screen personas — Nikki A.S.H., short for "Almost a Superhero" — wasn't handed to her by WWE's creative team. It was her own idea, and she took it straight to the top. Cross explained that the concept grew out of a period when she had little going on in WWE storylines. Her tag team with Alexa Bliss was winding down as Bliss became more involved with Bray Wyatt-related stories, leaving Cross searching for her next chapter. Drawing on her lifelong love of superheroes — she cited the 1990s X-Men cartoon, Rogue, and Storm as major influences — she noticed WWE hadn't had a female superhero-style character since Hurricane Helms and Mighty Molly. She saw an opening and decided to build a pitch around it. Cross didn't just show up with an idea — she put together a full presentation. She commissioned a Scottish artist to design mock-up artwork of the character, complete with a blue-and-gold X-Men-inspired color scheme, a cape, a mask, and a lightning bolt nodding to her independent-circuit persona, Nikki Storm. She even researched box office numbers from major superhero films like Wonder Woman and Captain Marvel to support her case that the concept could be commercially successful. With time running short before Raw, she waited outside Vince McMahon's office for several hours to deliver what she described as an elevator pitch — a quick case for why the character would work and make WWE money. Weeks passed with no word. Then, on Mother's Day, McMahon texted her his verdict, calling the idea "genius" and instructing the creative team to move forward with it. McMahon did put his own stamp on the character, though. He steered it away from Cross's more elaborate original vision — closer to Captain Marvel — toward something simpler and more relatable, in the mold of early Spider-Man. The result was "Nikki Almost a Superhero": a character who isn't a true superhero, but believes she is one anyway. The character resonated. Cross went on to win Money in the Bank as Nikki A.S.H. and cashed in the very next night to become Raw Women's Champion — a milestone she has called the product of years of preparation meeting the right timing. She also credited a specific piece of advice from Hurricane Helms, whom she calls "papa," for shaping the character's execution: no matter what happened in a match, the mask could never come off, since a superhero losing their mask on live television would undercut the entire gimmick. That guidance led to several redesigns of the mask before the team landed on one secure enough for in-ring competition. Cross recently left WWE after a decade with the company and has since returned to the independent scene under her original ring name, Nikki Storm, following her and her husband's acquisition of the UK promotion Progress Wrestling.