WWE SmackDown Set To Return To Three-Hour Format Starting January 8, 2027

August 14, 2026 at 12:12 AM IST
11.5K
2 min read

WWE is reportedly bringing SmackDown back to a three-hour format beginning January 8, 2027, according to WrestleVotes on Fightful Select. The move continues a pattern seen since 2025, as WWE and USA Network have repeatedly shifted the Blue Brand between two- and three-hour runtimes throughout the year.

WWE SmackDown Set To Return To Three-Hour Format Starting January 8, 2027

WWE is expected to expand SmackDown back to a three-hour format beginning in January 2027, with the current target date for the switch set at January 8, according to WrestleVotes on Fightful Select. This isn't the first time the Blue Brand has gone through this. SmackDown first expanded from two hours to three hours on January 3, 2025, shortly after moving from Fox to USA Network.

That run lasted roughly six months before the show reverted back down to two hours in July 2025, with insiders reportedly unhappy that the extra hour was dragging down show quality. SmackDown then expanded back to three hours again on January 2, 2026, starting with an episode from Buffalo, New York, before settling into what now looks like an annual pattern — three hours from January through June, two hours from July through December. If the January 8, 2027 report holds, it would mark the third straight year SmackDown has expanded to three hours to open the calendar, continuing the same six-month cycle WWE has now used twice already.

Raw has already run as a three-hour show for years, so this change doesn't introduce anything new to WWE's weekly programming overall. What stands out is that SmackDown still hasn't committed to the longer format full-time the way Raw has, instead treating it as a seasonal adjustment tied to how the network broadcast deal with USA is structured season to season.

There's also been genuine internal disagreement over whether the extra hour is worth it. Multiple reports from inside WWE have indicated that some people within the company aren't fans of the three-hour SmackDown format, citing a noticeable dip in show quality whenever the extra hour gets added, with matches and segments often padded out just to fill time rather than because the story called for it. At the same time, a three-hour show gives WWE more room to spotlight a deeper roster, build out midcard storylines, and give NXT call-ups a real platform, which has mattered more recently as WWE has pushed several new names up to the SmackDown roster and refreshed the show's presentation.

Nothing is official yet, and WWE has not confirmed the change directly, but if the January 8, 2027 target holds, it would confirm the three-hour SmackDown format has become a fixed part of how WWE plans its television calendar each year rather than the one-time experiment it looked like back in January 2025.

Published on August 13, 2026 at 6:42 PM

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