Vijay Deverakonda and Samantha Ruth Prabhu's 'Kushi' Worldwide Pre-Release Business Details Revealed

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Hyderabad, August 19 - Telugu heartthrob Vijay Deverakonda and Samantha Ruth Prabhu coming together for the romantic drama film "Kushi". Directed by "Majili" fame Shiva Nirvana, the movie is scheduled to release on September 1st in multiple languages, including Hindi.

"Kushi" is one of the most-awaited Telugu movies which is carrying good buzz among the fans as well as the trade. According to T2BLive.Com, the movie has done a pre-release theatrical business of 52.50 crores which is one of the highest for a mid-range Telugu movie.



The total Andhra Pradesh and Telangana theatrical rights have been sold at approximately 41 crores, including 15 crores for Nizam and 6 crore for Ceeded area. The ROI rights are said to be around 4.50 crores while overseas business is 7 crores. The movie will need to score around 53 crores worldwide share to break-even and emerge as a clean hit.

Interestingly, the theatrical rights of Vijay Deverakonda's last movie "Liger" were sold at a whopping approx. 89 crores worldwide, but the movie turned out to be a huge disaster at the box office. "Liger" has clearly affected the business of "Kushi", however, it is still good enough for a tier-2 hero.

The movie is produced by Mythri Movie Makers and it revolves around Viplav (VD), an employee of the state-run telecom company BSNL, while Aradhya (Samantha) is a corporate professional working in iLabs Centre. The movie also stars Sachin Khedekar, Saranya Ponvannan, Murali Sharma, Lakshmi, Vennela Kishore, Rahul Ramakrishna, and Jayaram, among others in key roles.

Stay tuned...