De De Pyaar De 2 Box Office Preview/Opening Day Expectations: Word of Mouth Is Key For Ajay Devgn-Starrer

Mumbai, November 13: Ajay Devgn's much-awaited romantic comedy De De Pyaar De 2 is all set to arrive in cinemas this Friday, aiming to recreate the charm of its 2019 predecessor, which became a box office hit with a worldwide collection of around 150 crores.

Directed by Anshul Sharma, the sequel marks Ajay Devgn's return to the romantic comedy space after a gap, pairing him once again with Rakul Preet Singh, and R. Madhavan joins the cast in a key role, among others. The film has been certified U/A by the CBFC with an approved runtime of 2 hours and 27 minutes, making it a family-friendly entertainer targeted at multiplex audiences.

De De Pyaar De 2 buzz has been a mixed bag. After a widely appreciated trailer, the makers failed to build the buzz, which now seems to be hit and miss. The advance booking, which opened a couple of days before the release, has been lukewarm but did witness some momentum on the last day.

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The film's final pre-sales are in the range of recently released Sunny Sanskari Ki Tulsi Kumari, which is of the same genre. SSKTK opened to close to a double-digit start. Here, DDPD2 also has the franchise factor, although it didn't help much in pre-sales, but is expected to receive some boost in spot bookings. The franchise fatigue, however, is real, and that might overpower the overall franchise value if reviews are not favourable. Considering these factors, DDPD2 is expected to open in the range of 8-10 crores net.

It is believed and also suggested by the pre-sales trend that the movie's overall box office performance will heavily depend on word of mouth, especially given its genre and target audience. The original DDPD took in 10.40 crores net (including previews), and if the reviews are extremely positive, the sequel might challenge this opening start.

One of the big positives for De De Pyaar De 2 is the limited competition at the box office this weekend. With no major releases lined up, the film has a clear run and could benefit from family crowds and walk-in audiences, particularly in urban centres. All eyes are now on audience reactions post-release, as positive buzz could help the film build strong momentum over the weekend and turn into another success story for Ajay Devgn.

Stay tuned...