PUSHPA: THE DECODE (Decoding the reasons why Pushpa became a huge success in the Hindi belt)

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Mumbai, 10th Feb 2022: Pushpa which was released on 17 December 2021 emerged as the national highest grosser movie of 2021 despite facing a clash from huge movies like spiderman no way home and 83 .it did excellent business in the Hindi circuit and emerged as a big blockbuster. Before the release of Pushpa, the movie had a very low buzz in the Hindi circuit. Trade Analysts were predicting around 30-35crore from this movie in terms of the overall business. Goldmine company bought the rights to this movie at a cheap cost but it emerged as the ultimate spinner of their business shares.

Reasons, why Pushpa became a mega success in the Hindi circuit, are many. First Allu Arjun popularity among Hindi audiences was the major one. Allu is familiar to many in North mainly through the television by his dubbed movies which gathered huge views always. This made him popular among the Hindi audiences and the most popular south actor in the northern belt.



The second factor was undoubtedly the music. The music album got fantastic responses all over the globe even among international audiences. People became addicted to the song Srivalli which emerged as a major chartbuster and Allu Arjun dance moves went viral. This created tremendous buzz in addition to marketing.

Thirdly the screenplay. Screenplay and Allu Arjun screen presence was the next factor. Pushpa screenplay was so engaging that it didn't even have a single dull moment in it. It was a purely commercial movie for the masses. The main thing that stood out from the rest in this movie was undoubtedly Allu Arjun aura and screen presence clubbed with his fantastic dialogue delivery. He played a larger than life character which the commercial audiences always wanted him to play. They established a huge connection with Pushpa character which helped them to get along with Allu Arjun's character, which further pushed masses into the theatre's.

Pushpa did really marvellous business as compared to Kgf 2 and Bahubali - The beginning. Now the audience is eagerly waiting for Pushpa 2 . It may most probably come on Christmas 2022.

Stay tuned.