Tollywood
Peddi Soundtrack Dominates Hyderabad: Chikiri Chikiri and Hellallallo Lead The Charts With Strong Stream Counts
BY CHRISTA LINCY
The music for Peddi, composed by A. R. Rahman, has carved out a significant presence on the regional streaming charts, particularly in Hyderabad. According to the latest data from Spotify, multiple tracks from the film are currently occupying top spots, showing a clear divide between the viral commercial hits and the narrative-driven background songs. While the entire album is seeing engagement, it is primarily two specific singles that are driving the bulk of the digital volume. Chikiri Chikiri is undeniably the leader of the pack. With around 284 million plays across various audio and video platforms, it has secured a position within the Top 5 on the Spotify Local Pulse Hyderabad chart. This track has transitioned from a movie song to a public staple, appearing frequently in local transport and social media reels. Being featured on major curation hubs like Trending Now Telugu has given it a level of visibility that most regional tracks struggle to maintain after the initial week. Then we have Hellallallo, which is performing as a strong promotional asset. Currently sitting in the Top 15 on Spotify, this song gained massive traction through its video campaign, which featured names like Ram Charan, Shruti Haasan, and Janhvi Kapoor. The initial blitz saw it pull in 18 million views in just 11 hours, and its total audio plays now hover around 57 million. While it doesn't quite match the sheer volume of Chikiri Chikiri, its energetic choreography has kept it viral among the younger audience. (adsbygoogle = window.adsbygoogle || []).push({}) Rai Rai Raa Raa presents an interesting case of post-release growth. As a track that supports the movie's primary sports-action sequences, it has seen a sharp increase in listener volume since audiences experienced the film in theaters. It is currently placed in the Top 30 on the charts with 94 million plays. This resurgence suggests that the cinematic experience is directly influencing streaming habits, as fans return to the music to relive high-energy moments from the film. On the quieter side of the album, Massa Massa is maintaining a steadier but lower profile. It is currently in the Top 50 on the local charts with 11 million plays. This song serves more as a narrative-heavy background piece rather than a commercial single designed for the charts. While it doesn't have the explosive numbers of the dance tracks, its presence in the Top 50 shows that the dramatic portion of Rahman's score is still finding an audience. Looking at the broader picture, these tracks are currently competing for apex space with major hits like Kissik and Sooseki from Pushpa 2: The Rule. It is clear that Chikiri Chikiri and Hellallallo are doing the heavy lifting for the album on the Hyderabad regional charts. While some songs are narrative-driven and others are commercial juggernauts, the soundtrack is managing to hold its ground in a very competitive regional market.