Bollywood
Ramayana sets an all time industry record with a landmark 100 crore valuation for its music rights
BY CHRISTA LINCY
The business surrounding Namit Malhotra's Ramayana continues to set new benchmarks in the Indian film industry. As the epic prepares for its highly anticipated release, the focus has shifted toward its non-theatrical deals. According to a report by Pinkvilla, the makers are currently targeting a record-breaking music rights deal worth ₹100 crore for the first installment of the franchise. If achieved, this would comfortably become the highest music rights valuation for a Hindi film to date. The massive valuation is driven by the unique musical collaboration of Academy Award winners AR Rahman and Hans Zimmer, who are composing the score for the film. This high-profile partnership has naturally attracted all the major music labels in the country. Currently, several key players are in negotiations, including T-Series, Sony Music, Saregama, and Universal. Industry sources indicate that Sony Music has placed the highest bid so far at approximately ₹70 crore, while T-Series has offered around ₹60 crore. While these figures already exceed previous industry standards, the production team is holding out for a number closer to their ₹100 crore target. (adsbygoogle = window.adsbygoogle || []).push({}) To put this into context, the current record for the highest music rights deal for a Hindi film is held by Ranveer Singh's Dhurandhar: The Revenge, which was sold to T-Series for ₹54 crore. The fact that the opening bids for Ramayana have already surpassed this mark highlights the immense market confidence in the project. The film features a star-studded cast led by Ranbir Kapoor and Yash, which adds to its global appeal across multiple languages. The music deal is just one part of a much larger financial strategy. The makers have already secured significant distribution partnerships, including Dharma Productions for North India and Sony Pictures for international markets. The deal with Sony Pictures is particularly noteworthy as a unique partnership where the studio has reportedly committed roughly ₹235 crore toward global marketing. With the producers adding another ₹140 crore, the total marketing budget is estimated at a massive ₹375 crore. This strategy aims to recover a significant portion of the production costs through high-value non-theatrical rights before the film even hits theaters. (adsbygoogle = window.adsbygoogle || []).push({}) Directed by Nitesh Tiwari, Ramayana: Part One is scheduled for a grand theatrical release during Diwali 2026. While fans were expecting the first trailer on July 24, the launch was pushed back to a later date that is yet to be announced. As the release window approaches, the finalization of these record deals will be closely monitored by the industry to see if the film can indeed hit the elusive ₹100 crore milestone in the music space.