Shah Rukh Khan and Rajkumar Hirani's 'Dunki' Post-Theatrical OTT Rights Sold To Jio Cinema For Record-Price?
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Mumbai, July 8 - Director Rajkumar Hirani's maiden film with superstar Shah Rukh Khan, "Dunki" is one of the hugely anticipated films in the making. It is a social comedy-drama film based on the rampant use of an illegal backdoor route called 'Donkey Flight' to immigrate to countries like Canada and the USA.
"Dunki" is scheduled to release during the Christmas weekend this year and it is expected to be one of the biggest hits of Indian cinema. The movie is currently the post-production work and in between, the makers have already reportedly locked the non-theatrical rights of the film.
It was recently reported that the non-theatrical rights of "Dunki" have been sold in a whopping amount of approx. 230 crores, and now, it has been revealed that the streaming rights alone have fetched 155 crores, making it the biggest post-theatrical OTT deal for an Indian movie in a single language.
According to Bollywood Hungama, "Dunki" will be streaming on Jio Cinema after its theatrical release. "This is the biggest deal in the history of Indian Cinema for a film released in a single language. It has got a lot to do with the brand of Rajkumar Hirani coming together with the brand of Shah Rukh Khan", says the report.
"Dunki" is a co-production of SRK's Red Chillies Entertainment with Rajkumar Hirani Films. It also stars Taapsee Pannu as the female lead alongside Boman Irani, Satish Shah, and Vicky Kaushal in key roles. The movie is slated to release on December 22 this year.
Stay tuned...
Mumbai, July 8 - Director Rajkumar Hirani's maiden film with superstar Shah Rukh Khan, "Dunki" is one of the hugely anticipated films in the making. It is a social comedy-drama film based on the rampant use of an illegal backdoor route called 'Donkey Flight' to immigrate to countries like Canada and the USA.
"Dunki" is scheduled to release during the Christmas weekend this year and it is expected to be one of the biggest hits of Indian cinema. The movie is currently the post-production work and in between, the makers have already reportedly locked the non-theatrical rights of the film.
It was recently reported that the non-theatrical rights of "Dunki" have been sold in a whopping amount of approx. 230 crores, and now, it has been revealed that the streaming rights alone have fetched 155 crores, making it the biggest post-theatrical OTT deal for an Indian movie in a single language.
According to Bollywood Hungama, "Dunki" will be streaming on Jio Cinema after its theatrical release. "This is the biggest deal in the history of Indian Cinema for a film released in a single language. It has got a lot to do with the brand of Rajkumar Hirani coming together with the brand of Shah Rukh Khan", says the report.
"Dunki" is a co-production of SRK's Red Chillies Entertainment with Rajkumar Hirani Films. It also stars Taapsee Pannu as the female lead alongside Boman Irani, Satish Shah, and Vicky Kaushal in key roles. The movie is slated to release on December 22 this year.
Stay tuned...
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