PVR Reopens Its Oldest Property Delhi's PVR Priya In The Luxury Format

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Delhi, August 26, 2021: One of the leading multiplex chains in India, PVR Cinemas has reopened its oldest cinema property, PVR Priya in New Delhi in the luxury format. The iconic single-screen cinema was first launched in 1978 by the PVR chain.

The renovated cinema property was launched on Wednesday (August 25) in the P[XL] format at Vasant Vihar in New Delhi as a part of the compancy's Urban Placements initiative. P[XL] is the multiplex chain's luxury format that is equipped with giant screens, enhanced sound, laser technology, and other advanced in-cinema features.



The urban place-making project at PVR Priya Complex, Vasant Vihar was done in association with local municipal authorities, Basant Lok Market Association, and Urban Planners. Delhi Chief Minister Arvind Kejriwal inaugurated the urban placemaking initiative.

The excitement gets amplified and motivation of excellence goes a notch higher when the iconic cinema, PVR Priya is launched, as a part of Urban Placements initiative, by none other than the Honourable Chief Minister Mr. Arvind Kejriwal! #PVRPriya #arvindkejriwal #PVRCinemas pic.twitter.com/N2UaM2MIn0

— P V R C i n e m a s (@_PVRCinemas) August 25, 2021

Apart from giving a whole new fresh touch inside the cinema hall, the company has also renovated the public place outside the theatre, for which, PVR has spent Rs. 2.5 crores.



"Consumer has evolved and wants a holistic experience. The consumer doesn't want to walk through a place that is dilapidated and then get into a great experience. So, we looked at this project from the outside in. We usually go for renovation from inside to outside and even for outside it stops at the box office. For PVR Priya, we have looked at the entry point, lighting", Gautam Dutta, CEO, PVR Ltd, told Moneycontrol.

By getting the first P[XL] format in Delhi at PVR Priya, the multiplex operator has expanded its homegrown large screen format to nine across the country. For this entire project, PVR has invested Rs 10-12 crore. For the technology which is powered by Cinionic, a cinema technology service, PVR has spent Rs 6.5 crore.

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