Netflix Co-CEO Clears The Air Over Theatrical Window of Warner Bros. Movies

Mumbai, January 17 - Amid growing speculations in Hollywood, Netflix co-CEO Ted Sarandos has addressed concerns surrounding the theatrical future of Warner Bros. movies should the merger move forward. His clarification comes at a time when industry stakeholders, particularly exhibitors, have been wary of streaming giants shortening theatrical windows.

Speaking about Netflix's approach, Sarandos made it clear that Warner Bros. films would continue to enjoy a proper theatrical run, in line with current industry standards. He stressed that Netflix has no intention of bypassing cinemas or rushing films to streaming, adding that the company recognises the financial and cultural importance of the box office ecosystem.

According to Sarandos, the widely followed 45-day theatrical window remains the preferred model for big studio releases, including Warner Bros. titles. Emphasising Netflix's competitive mindset, he noted that the company wants its films to succeed in cinemas, stating that winning at the box office is just as important as performing well on streaming platforms.

The clarification is significant, as speculation had intensified over fears that Netflix might adopt a much shorter theatrical window if it gained greater control over Warner Bros. content. Sarandos's comments are being viewed as a reassurance to filmmakers, theatre owners, and audiences that the traditional theatrical experience will not be compromised, even as streaming continues to play a major role in the global film industry.

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