Ms. Marvel Is Lowest Watched MCU Disney Plus Series Ever

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Los Angeles, June 18 - Marvel Studios' latest Disney+ series, "Ms. Marvel" has had a below-par response in the domestic (North America) market. The superhero series got flying reviews from critics but it didn't turn into blockbuster viewership.

According to Samba TV, a television technology company that offers real-time insights and audience analytics, "Ms. Marvel" was watched by 775K US households in the first five days of the first episode premiere. In comparison, the viewership of the show is almost half that of "Hawkeye", which was watched by 1.5 million in the first 5 days.



Tom Hiddleston's "Loki", which is the most MCU Disney Plus series ever, is also the most-watched in the first five days with 2.5 million views. "Ms. Marvel", however, was a hit with Gen Z as viewers aged 20-24 watched at the highest rate of any MCU show, and it drew a more diverse audience with Black, Hispanic, and Asian households watching at a higher rate, per Samba TV.

Created by Bisha K. Ali, the series stars Iman Vellani as Kamala Khan / Ms. Marvel, with Matt Lintz, Yasmeen Fletcher, Zenobia Shroff, Mohan Kapur, Saagar Shaikh, Laurel Marsden, Azhar Usman, Rish Shah, Arian Moayed, Alysia Reiner, Laith Nakli, Nimra Bucha, and Travina Springer.

It is the seventh series in the Marvel Cinematic Universe (MCU), and it follows Kamala Khan, a 16-year-old fangirl of the Avengers, who struggles to fit in until she gains her own powers. Ali serves as head writer with Adil & Bilall (Adil El Arbi and Bilall Fallah) leading the directing team.

Stay tuned...