Makers' Huge Demand For 'Salaar' Theatrical Rights In Telugu States?

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Hyderabad, July 9 - After shattering box office records with "KGF: Chapter 2" last year, director Prashanth Neel's next blockbuster "Salaar" with one of the biggest Indian superstars Prabhas is having huge anticipation as the release date getting nearer.

The teaser of the movie was recently launched which has raised anticipation, not just among the fans, but also in the trade which is expecting the movie to do wonders at the box office. As the pre-release buzz has escalated, the makers of "Salaar" have reportedly started negotiating for the film's theatrical rights.



As per the buzz in the Telugu trade, the makers are demanding as high as 190-200 crores for theatrical rights in the two Telugu states, including around 70 crores alone in the Nizam region. The asking price for the Ceded area is said to be around 35 crores while the same is around 90 crores in Andhra Pradesh, according to a report from Track Tollywood.

The aforementioned quoted amount is in the lines of SS Rajamouli's "RRR" starring Jr. NTR and Ram Charan which the movie easily covered and gave the buyers huge profit. However, in the case of "Salaar", the buyers are reportedly hesitant as a couple of recent films of Prabhas didn't do the expected business and ended up as loss ventures in Telugu states.

There is no doubt "Salaar" will take a huge opening nationwide as the combination of Prashanth Neel and Prabhas, backed by a reputed production house which is Hombale Films, is too big to go unnoticed. However, after facing back-to-back losses, the buyers might find it difficult to commit to the high demand for theatrical rights even though they are aware it is a big box office tentpole movie.

As confirmed by the makers with the teaser itself, "Salaar" will be released in two parts with the first part, titled "Salaar Part 1 - Ceasefire", slated for September 28, 2023, release in Telugu, Kannada, Tamil, Malayalam, and Hindi languages. The makers will have an eye on the Hindi version which could generate huge profit if received well, just like "KGF" films.

Stay tuned...