Hrithik Roshan's 'Fighter' Needs Positive Word of Mouth To Work Big At The Box Office
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Mumbai, January 24 - Bollywood star Hrithik Roshan and Deepika Padukone's Fighter was supposed to be a frontloaded starter at the box office but the table seems to have turned since last week with unexpectedly slow response in the bookings.
Directed by Siddharth Anand, "Fighter" has been one of the most-awaited movies of the year and the recently released trailer also looked like a big-screen spectacle, however, the reality is hinting at a different scenario with the way pre-sales are progressing at the moment.
The bookings of the film were opened on January 20 and the initial response looked positive but as the release date is getting nearer, the advances have stuck and are progressing at a very slow pace. At one point, it looked like the opening day pre-sales would easily be around 15-20 crores for the opening day, but now, it is expected to finish at around 8 crores.
The current pre-sales of "Fighter" are around 5.50 crores gross which is underwhelming and the movie needs a massive turnaround to have an opening of around 25 crores. The pre-sales trend has also almost confirmed that "Fighter" won't be a big opener in the range of 40-50 crores.
The film will need super positive word of mouth, a must for it to work big at the box office. The Republic Day weekend should help the film on some level, but overall, "Fighter" will have to depend on WOM which will make or break its box office prospects.
It is quite a turnaround for director Siddharth Anand whose "Pathaan" starring superstar Shah Rukh Khan opened with a bang during the same frame in 2023. The movie scored huge pre-sales and went on to create many records at the box office. Anand will be hoping "Fighter" to have a long run even if it may not open or even close to "Pathaan's" number.
Stay tuned...
Mumbai, January 24 - Bollywood star Hrithik Roshan and Deepika Padukone's Fighter was supposed to be a frontloaded starter at the box office but the table seems to have turned since last week with unexpectedly slow response in the bookings.
Directed by Siddharth Anand, "Fighter" has been one of the most-awaited movies of the year and the recently released trailer also looked like a big-screen spectacle, however, the reality is hinting at a different scenario with the way pre-sales are progressing at the moment.
The bookings of the film were opened on January 20 and the initial response looked positive but as the release date is getting nearer, the advances have stuck and are progressing at a very slow pace. At one point, it looked like the opening day pre-sales would easily be around 15-20 crores for the opening day, but now, it is expected to finish at around 8 crores.
The current pre-sales of "Fighter" are around 5.50 crores gross which is underwhelming and the movie needs a massive turnaround to have an opening of around 25 crores. The pre-sales trend has also almost confirmed that "Fighter" won't be a big opener in the range of 40-50 crores.
The film will need super positive word of mouth, a must for it to work big at the box office. The Republic Day weekend should help the film on some level, but overall, "Fighter" will have to depend on WOM which will make or break its box office prospects.
It is quite a turnaround for director Siddharth Anand whose "Pathaan" starring superstar Shah Rukh Khan opened with a bang during the same frame in 2023. The movie scored huge pre-sales and went on to create many records at the box office. Anand will be hoping "Fighter" to have a long run even if it may not open or even close to "Pathaan's" number.
Stay tuned...
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