Box Office: 'Sky Force' Opening Day Early Estimates
Mumbai, January 24 - Bollywood superstar Akshay Kumar's war action drama Sky Force has taken a good double-digit opening which is a rarity for the actor these days. The opening, however, is largely fueled by the highly discounted ticket prices, an uncommon strategy adopted to bring the audience to cinemas in large numbers.
The strategy of giving massive discounts on tickets has expectedly worked in the favor of the movie as early estimates suggest opening in the range of 11-11.50 crores net collection. It might go higher which needs to be seen by tomorrow morning. The good thing is that the prices will continue to be low throughout the weekend, so a big jump is expected on Saturday followed by Sunday which is Republic Day.
To have a practice of giving big discounts is not beneficial in the long run, but this move is working as of now, as word of mouth for the film is highly positive and due to higher audience turnaround, it is expected to spread faster and hopefully, will benefit the movie when normal rates come into effect.
Sky Force will certainly have a good weekend with these low ticket rates and will set the tone for possibly a good outing during weekdays. It will be a wise idea if makers keep lower than normal ticket prices (not as low as rs. 50) to keep the momentum going in the favor of the film at the box office.
Stay tuned...
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