Box Office: 'Hanuman' Paid Previews Score Sensational Bookings

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Mumbai, January 11 - Director Prasanth Varma's superhero film Hanuman, the first film in his planned Prasanth Varma Cinematic Universe, is creating waves ahead of its release on January 12, even though it is not as big as other Sankranthi releases in terms of star power and scale.

The movie, due to its mythological connection, is having a good buzz among the Telugu audiences and to cash in on the opportunity to spread the word of mouth, the makers have planned paid previews across the country on January 11 and the response to them has been sensational, to say the least.



There have been a total of 660+ shows allotted for the Telugu version in paid premieres and the advance booking gross collection of them is close to 2.50 crores (including some block seats) with a fantastic occupancy of around 60%. Over 350 shows nationwide are either sold out or fast-filling which shows the craze of the movie among the audiences.

Hanuman worldwide theatrical business has been locked at approximately 27 crores. The movie is releasing amid a crowded festive season, so word of mouth will be crucial for its success. A decent to good WOM will do the job, considering it is already having a craze among the audiences.

Produced by Primeshow Entertainment, the movie features an ensemble cast of Teja Sajja, Amritha Aiyer, Varalaxmi Sarathkumar, Raj Deepak Shetty and Vinay Rai. It is set in the fictional village of Anjanadri and is scheduled to be released in Telugu, along with dubbed versions of Tamil, Malayalam, Kannada, Hindi, Marathi, English, Spanish, Korean, Japanese and Chinese.

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