Bhushan Kumar's T-Series Forays Into Digital Space With Leading Directors

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Mumbai, February 2 - The leading Indian music label and one of the biggest film production studios in the country, T-Series, headed by Bhushan Kumar is now all set to foray into the digital space.

After Yash Raj Films announced its debut in the streaming world, T-Series is the next big Hindi production studio in this ever-growing market. The company has signed an A-list directorial talent roster to create content that appeals to the global audience at the streaming platform.



The company aims is to create content across genres including action thrillers, biopics, murder mysteries, jailbreak dramas. T-Series has collaborated with directors such as Aanand L. Rai, Anubhav Sinha, Nikkhil Advani, Hansal Mehta, Sanjay Gupta, Bejoy Nambiar, Suparn S. Varma, Mikhil Musale, and Soumendra Padhi.

"We aim at offering fresh, original, and exclusive stories tailored for our viewers across the globe. With this expansion, we aim at creating binge-worthy content that will cater to new audiences and will include tapping new markets. We are thrilled to diversify and become a creative hub for producing music, films, and web shows", chair and MD of T-Series, Bhushan Kumar said to Variety.

Bhushan Kumar also welcomed the move of implementation of the 5G spectrum as announced by India's finance minister Nirmala Sitharaman while presenting the annual budget. The implementation of 5G services will happen over 2022-2023 and Bhushan Kumar feels it will be a boost to the world of OTT and content creators all over.

"With the recent budget announcement by our finance minister, there is great progress in the pipeline with the 5G spectrum expansion. It has been projected that rural India will be connected via optic fibers by the year 2025 and this essentially means that the internet will be easily and cost-effectively available which surely is a great boost to the world of OTT [streaming] and content creators all over. The OTT audience will expand exponentially", he added.

Stay tuned...