Avengers: Endgame Re-Release: Can Marvel's Titan Reclaim the All-Time Box Office Crown?

Los Angeles, December 11 — When Marvel Studios' Avengers: Endgame first arrived in 2019, it took the global box office by storm, becoming the highest-grossing movie of all time by dethroning fellow Disney and director James Cameron's Avatar, with an astonishing $2.79 billion.

The Marvel titan temporarily outgrossed Avatar, ending its decade-long reign at the top. However, the MCU mega movie's victory was short-lived the as it shifted again when Avatar was re-released in China in 2021, where it added a strong $58 million to its tally, helping it reclaim the global box office crown.

A year later, another re-release across 47 markets contributed an additional $76 million, pushing its worldwide total to $2.92 billion and increasing the gap with Endgame. Since Endgame's original run, only two films, Avatar: The Way of Water and China's Ne Zha 2, have crossed the $2 billion mark, but neither came close to threatening Avatar's towering lead.

In a major announcement, Marvel Studios recently confirmed that Avengers: Endgame will be re-released globally in September next year, ahead of Avengers: Doomsday's release in December. It is learned that Doomsday will start where Endgame concluded, so the re-release could be kind of a recap of what happened ahead of all the next important chapters of the Avengers.

While the core idea of Avengers: Endgame re-release might not be to give it a chance to reclaim the box office crown, it has certainly raised anticipation about this ultimate box office battle. The box office feat is challenging but not impossible, and that will surely make things interesting.

While Endgame boasts unmatched worldwide popularity, it will not be a straightforward task for the film to hit the screens again and top Avatar. Analysts believe that, if re-released, China may be the crucial market that determines its success in this renewed box office battle, given that Avatar earned $58 million from China alone during its 2021 re-release.

If Endgame is to reclaim the top spot, a China re-release might not just help, it might be necessary. Marvel’s film enjoyed immense success in China during its 2019 run, grossing $632 million and becoming the biggest non-Chinese grosser there, and a renewed release there could significantly bolster its global total.

Can Endgame Make History Again?

One thing that makes Endgame's case strong is that Marvel films enjoy immense popularity in all the major box office markets. With nostalgia, an enormous global fanbase, and a globally coordinated re-release, Endgame stands a realistic chance of challenging Avatar once more. If it performs strongly in major overseas territories, it may very well script one of the greatest box office comebacks ever.

Stay tuned...