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Kamlealam Ansari

76 Articles

Bollywood Buff | Box Office Enthusiast | Writer| Fitness Freak

Articles Written By Kamlealam Ansari

PUSHPA: THE DECODE (Decoding the reasons why Pushpa became a huge success in the Hindi belt)
1581 days ago
Tollywood

PUSHPA: THE DECODE (Decoding the reasons why Pushpa became a huge success in the Hindi belt)

Mumbai, 10th Feb 2022: Pushpa which was released on 17 December 2021 emerged as the national highest grosser movie of 2021 despite facing a clash from huge movies like spiderman no way home and 83 .it did excellent business in the Hindi circuit and emerged as a big blockbuster. Before the release of Pushpa, the movie had a very low buzz in the Hindi circuit. Trade Analysts were predicting around 30-35crore from this movie in terms of the overall business. Goldmine company bought the rights to this movie at a cheap cost but it emerged as the ultimate spinner of their business shares. ## Reasons, why Pushpa became a mega success in the Hindi circuit, are many. First Allu Arjun popularity among Hindi audiences was the major one. Allu is familiar to many in North mainly through the television by his dubbed movies which gathered huge views always. This made him popular among the Hindi audiences and the most popular south actor in the northern belt. ## The second factor was undoubtedly the music. The music album got fantastic responses all over the globe even among international audiences. People became addicted to the song Srivalli which emerged as a major chartbuster and Allu Arjun dance moves went viral. This created tremendous buzz in addition to marketing. ## Thirdly the screenplay. Screenplay and Allu Arjun screen presence was the next factor. Pushpa screenplay was so engaging that it didn't even have a single dull moment in it. It was a purely commercial movie for the masses. The main thing that stood out from the rest in this movie was undoubtedly Allu Arjun aura and screen presence clubbed with his fantastic dialogue delivery. He played a larger than life character which the commercial audiences always wanted him to play. They established a huge connection with Pushpa character which helped them to get along with Allu Arjun's character, which further pushed masses into the theatre's. ## Pushpa did really marvellous business as compared to Kgf 2 and Bahubali - The beginning. Now the audience is eagerly waiting for Pushpa 2 . It may most probably come on Christmas 2022. ## Stay tuned.

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25 Years of Cult Classic Judwaa
1584 days ago
Bollywood

25 Years of Cult Classic Judwaa

Mumbai, 7th Feb 2022: Judwaa starring Indian Megastar Salman Khan was released 25 years ago on this day. It was an eid holiday weekend and it emerged as a big hit all across the country. There were big strikes just days before the release of this movie nationwide because of the Entertainment Tax issue. But this didn't go on to impact the performance of the film in theatres. ## It emerged as a path breaker in the comedy genre which set the tone for future comedy movies. It features Karishma Kapoor, Rambha alongside Salman khan as the leads. The supporting cast consisted of veteran actors Kader Khan and Anupam Kher. The movie faced a clash in the form of Nana Patekar starer Yashwant but it didn't impact Judwaa much. Both movies became successful, but Judwaa became more. ## Judwaa after successfully overcoming the clash played a major role in consolidating the fan base of Salman Khan in the rural areas. The film received an excellent opening and did business of 13 Cr Nett with footfalls of 1.36 Cr. ## Judwaa was the Tenth highest-grossing movie of Bollywood in that year (1997). Govinda was initially approached for the lead role but he rejected the role which lead the makers to approach Salman khan and eventually cast him for the lead role. His performance was highly appreciated and celebrated by the critics as well as the audiences. ## Judwa was the 9th clean hit movie in the career of Salman Khan and his first major hit in the comedy genre. 20 year's later a sequel to this movie titled Judwa 2 was released in 2017. It featured Varun Dhawan And Tapsee Pannu in the lead roles. ## It did excellent business at the box office and emerged as a clean hit. Judwaa movie enjoys cult status among television Audiences, whenever it is telecasted on television it gains a huge number of views. ## Stay tuned.

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R.I.P Lata Mangeshkar: Greatest Singer Ever
1585 days ago
Bollywood

R.I.P Lata Mangeshkar: Greatest Singer Ever

Mumbai, 6th Feb 2022: Lata Mangeshkar Was born on 28 September 1929. She was an Indian Playback singer Popular known as 'Sur Kokila" and also Nightingale. She was one of the greatest singers ever in India. ## She was born in a Musical family, her father Shree Deenanath Mangeshkar was also a singer. After the death of her father, her father's friend helped her to pursue her career in singing . ## Later she became famous for songs "Dil Mera Toda", "Mujhe Kahi Ka Na Chhoda" which was composed by the Haider. Her song 'Ae Mere Watan Ke Logo' is considers as one of the most evergreen songs in the history of Indian music. ## She sang this song in front of the first prime minister Pandit Jawahar Lal Nehru. This song caught Nehru emotionally that he wasn't able to control his tears. ## She started the trend of the modern style of singing putting it above the Mehfil type singing tradition which was more relevant at that time. ## She sang more than 25 thousand songs in 30 languages throughout the course of her career Those were the days when the Indian film industry was enjoying the golden era of music and Lata Mangeshkar was absolutely ruling that era. ## Lata Ji was the voice of a top actress like Madhubala, Hema Malini, Sridevi and Madhuri Dixit. ## The trio of Lata Ji, Mohammad Rafi and Kishore Kumar was very popular during that time. A few of her top Hits included ' Ajeeb Dastan Hai Ye', Lag Ja Gale', 'Meri Awaaj Meri Pehchan Hai', to name a few. Her voice will forever be remembered as one of the most melodious voices ever. ## Her voice through her songs has power that can reduce your stress and anxiety and will take you to a different world after hearing them. She was a big inspiration for many of the later year's talented playback singers like Alka Yagnik, Shreya Ghoshal and Sunidhi Chauhan. Bollywood's biggest production house uses her voice in the intro score of their movies where the logo of the production house is displayed. ## Her achievements were simply phenomenal. In 2001, she was awarded the Bharat Ratna, India's highest civilian honour for her contribution to the Indian film fraternity. She was awarded the national award and film fare award for the best singer three and four times respectively. ## She was a living legend We lost our Sur Kokila on 6 February Sunday morning at 8:12 am. The whole nation was filled with sorrow. Tribute's poured in from all over the world. She will forever be remembered as one of the pioneers of Modern-day Indian music. Our prayers and well wishes are with her family and loved ones through these tough times. ## Stay tuned.

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THE FATE OF BIG SCREENS (OTT vs Theatres - Analysis)
1585 days ago
Bollywood

THE FATE OF BIG SCREENS (OTT vs Theatres - Analysis)

Mumbai, Feb 5, 2022: A movie theatre which is otherwise known as a movie hall, picture house, the silver screen is the place where the audience watches movies of their interest. Indian film industry stands itself among one of the top industries in the world, having produced a large number of movies of each genre. ## Capital Cinema Hall in Mumbai is the oldest cinema theatre in India established in 1879. Currently, there are around 9000 movie theatres in India which include 6327 single screens 3200 multiple plexes as per stats. Movie halls are the best places where the audiences are accustomed to a marvellous experience which helps them overcome their daily stress, anxiety etc. ## The Theatre viewing experience establishes a connection between the viewer and the fantasy movie character. Big screens provide wholesome entertainment that the viewers gets locked in an imaginary world throughout the duration of the movie. ## During the '50s, '60s and the 70's decade movie theatres were the only sources to view movies and they enjoyed a non-competitive and dominant run in business. ## Movies used to run for over a year during these times as there was no competition from ott, television etC. Due to these reasons movies used to generate very High footfalls back then. Movies used to get reruns during that time and a prime example is Sholay which was successful in its all reruns. But as the times passed theatres began to experience competition from other platforms. ## It all started in the 80's decade when piracy came into existence, which eventually lead to people watching movies in VCR doing piracy which affected the silver screens. The footfalls of the movie's started to decline to post this and this was a matter of deep concern for the producers and the theatre owners then. ## The movie Maine Pyar Kiya busted this mythical the belief that footfalls can't be rosen back after it generated more than 4 cr footfalls the main reason for which being its extraordinary content. ## After Maine Pyar Kiya the industry struggled to even touch 3 Cr footfalls until movies like Hum Aapke Hain Kon, DDLJ and Raja Hindustani arrived. Around this time the popularity for television was also increasing rapidly, as a result of that, the producers began to telecast the movie immediately after the theatrical ended which put full stops on re-run trend. ## A larger number of people used to wait till the movie appeared on television as a result of the increase in television demand which further affected the theatre business. The years 2002-2007 witnessed a large increase in multiplex audiences and decline in single Screen audiences reason being the urban friendly content movies which were produced in large amount during this time. ## Rural audiences prefered massy actions movies which were limited during this period due to which single screens had a tough time. Due to this trend in more urban-friendly movies they struggled very much to hit 2 cr footfalls. These instances lead to single screens being on the verge of extinction. ## The movies like Ghajini (2008), Wanted (2009) and Dabangg (2010) broke this dogma and the single screens were revived once again. This encouraged the makers to make such types of the movie's as the audiences were more into this type of stuff. The business was revived very well but it didn't meet the craze it used to have before the 90's because of competition from the rival platforms. ## With the help of content and their mass fan following actors like Salman Khan and Aamir Khan were able to drive mass audiences into the theatres. With its unique storytelling and extraordinary visual experience the movies Bahubali and its sequel Bahubali 2 recreated the magic which the movies of the The '60s and 70's used to do. ## At the present times we are living in an era where theatres are facing huge competition from cheap internet, old enemy television and the biggest enemy Over the top television (ott) in the recent years have established itself as a formidable force to be reckoned with. ## The surge in covid cases and the lockdown helped them in doing so. Many of the movies which were ready for theatrical the release was forced to release in ott. Movies like Radhe and Laxmii which featured Megastar Salman Khan and Akshay Kumar helped out accelerate its growth. ## Many of the theatres are in closing state post-pandemic and theatre owners are facing difficulty in the business The audiences have started shifting themselves to ott platforms more often as it provides quality content at affordable rates within the four walls safety of their homes. The only thing well-wishers of theatres can do right now hopes that situations get better as time passes as the theatre owners are facing huge debts and all the more ott cannot be an alternative for the big screen Visual experience in anyways. ## It's a fact that during this tough unfavourable situation and also senseless content worsening the scenario movies will struggle to even hit 1 cr footfalls in the upcoming times. Actors like Salman Khan and Aamir Khan who enjoy a large solid fan base are in their last lap. ## Actors like Ranbir Kapoor and Ranveer Singh are labelled as new comers despite working in the industry for Over a decade. The industry can save itself only if they produce quality content and also the future of the covid pandemic will also play a major role in this. ## The public too should pledge that they'll avoid piracy and try to watch movies in theatres to get the irreplaceable visual spectacle experience which can relieve them of any mental ailments they are facing which are exactly the purpose of cinema and entertainment industry. ## Many people who work in the entertainment industry and the theatres are going through very rough patches in their lives and are struggling to meet their livelihoods. ## Our audiences can do our bit to contribute towards helping these people, some who are on the verge of suicide due to financial issues by taking an oath to avoid piracy and watch movies at theatres so that these people get their bit. ## Stay tuned.

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