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Shah Rukh Khan's 'Dunki' To Get Maximum Screens In Clash With Prabhas-Fronted 'Salaar' In Hindi Belt

Shah Rukh Khan's 'Dunki' To Get Maximum Screens In Clash With Prabhas-Fronted 'Salaar' In Hindi Belt

Views: 10598 | | By Sunit Jangir





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Mumbai, December 14 - The Indian box office is gearing up for another round of heavyweight clash between two of the biggest films of the year, Shah Rukh Khan-fronted Dunki, and Prabhas-starrer Salaar: Part 1 – Ceasefire. In between, there is the Hollywood superhero biggie, "Aquaman 2" along with the mega-blockbuster holdover "Animal" which will be looking to cash in the opportunity during the Christmas weekend.

Superstar Shah Rukh Khan is coming after two monstrous blockbusters in the form of "Pathaan" and "Jawan", and the expectations are from "Dunki" which marks his maiden collaboration with maverick director Rajkumar Hirani. "Salaar" is directed by Prashanth Neel whose last film "KGF: Chapter 2" was a massive blockbuster, especially in Hindi.



The Dunki vs Salaar has been termed as the clash of the titans and this is leading to serious negotiations regarding screen sharing, mainly in North India where Prabhas-starrer is a serious challenge to other movies. AA Films will be producing "Salaar" in the Hindi belt and the studio is putting efforts to get the best possible release against "Dunki".

According to a report by Pinkvilla, "Dunki" will have a big advantage as multiplexes are favouring the first-time combo of SRK-Hirani over other movies during the Christmas weekend. The report says that social comedy will be getting 46% of the total showcasing in the multiplexes, followed by Salaar, which will be around 30% of the overall shows. "Aquaman 2" manages to get 14% showcasing while 10% will go to holdover "Animal".

The aforementioned is the tentative showcasing scenario in the multiplexes with 3 or more screens, but when it comes to two screens or single screens, the showcasing is diverse and varies from region to region. Some places in the mass belts are favouring "Salaar" due to the action quotient, whereas some of the exhibitors are going for "Dunki" to cheer up their Christmas.

"Dunki" has an obvious advantage over "Salaar" due to the popularity of SRK and Hirani. The former is also expected to play a vital role in attracting family audiences during the long holiday weekend due to its feel-good comedy-drama genre against "Salaar", which has been certified with adult ratings due to heavy action.

Stay tuned...


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