Superstar Shah Rukh Khan's 'Dunki' Distributor Demands 100 Percent Showcasing In Single Screens

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Mumbai, December 18 - As the release date of superstar Shah Rukh Khan's Dunki and Prabhas-fronted Salaar: Part 1 - Ceasefire is getting closer, the fight for showcasing in single screens is also taking an intense turn, if the latest reports are anything to go by.

It was recently revealed that in Multiplexes, Dunki will be getting 46% of the total showcasing and 30% will be allotted to Salaar, however, in single screens, the scenario is becoming wild. According to Bollywood Hungama, Pen Marudhar which will release SRK-starrer, has demanded 100% showcasing in single screens across the board.



The report states that Pen Mrudhar is going all out to secure 100% showcasing outside multiplexes. A source told the website, "Shah Rukh Khan has given 2 films of Rs. 500 crores in 2023 and he deserves exclusivity in single screens. They have given the single-screen owners the option to either give all shows to Dunki or go ahead and support a film of South Origin".

On the other hand, the Hindi distributor of Salaar, AA Films is open for show sharing, however, their demand is equal to showcasing on single screens. So this is a tough battle going on before the box office battle takes place from December 21.

Dunki, scheduled to release on December 21st, marks the maiden collab between SRK and director Rajkumar Hirani while Salaar teams up Prabhas with Prashanth Neel and it will be released a day later on December 22nd.

Stay tuned...