Makers Keeping Short Theatrical Window For 'Pushpa - The Rise' Despite Strong Box Office Outcome

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Hyderabad, January 4 - Allu Arjun's "Pushpa - The Rise" is going all guns blazing at the box office. The Pan-India film has become one of the biggest box office success stories of 2021 despite many challenges. Not only in the original Telugu language, but the action-thriller is also doing wonders in Hindi, Tamil, and Malayalam dubbed verions.

Directed by Sukumar, the movie has shattered many box office records during the covid-19 pandemic has so far grossed over Rs. 270 crores worldwide. It is still reporting Housefull shows at most of the centers, which indicates its wide acceptance by the audiences across the nation.



"Pushpa - The Rise" box office juggernaut might not continue in the coming days, as the makers are planning to drop the movie on OTT real soon. According to the latest reports, "Pushpa - The Rise" will premiere on Amazon Prime Video on January 7, only after just 21 days of its theatrical release. This is shockingly a shorter window for a box office monster as most of the other films are keeping at least 4 weeks' theatrical window.

The reports suggest that makers had inked a 3-week theatrical window deal with Amazon Prime Video and they are keeping it despite knowing the box office outcome. Interestingly, the "Pushpa" Hindi version is performing stronger in the 3rd week than the first two weeks at the box office. Since there is no new release, the movie could have continued to do very well at the box office, which might not be a case now after it gets released on Prime Video.

Produced by Mythri Movie Makers, and Muttamsetty Media, "Pushpa - The Rise" also stars Rashmika Mandanna who plays the female lead opposite Allu Arjun. Fahadh Faasil plays the primary antagonist in the film. It is a two-part release, which is set in the backdrop of the world of illegal Sandalwood smuggling in the Seshachallam Hills of Andhra Pradesh.

Stay tuned...