Lt Governor Manoj Singa Joins Rajkumar Hirani, Aamir Khan, And Mahaveer Jain To Launch New J&K Film Policy

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Srinagar, August 6, 2021: Paradise on earth, Jammu & Kashmir used to be one of the top shooting destinations for filmmakers. However, due to the tensions in the region, the filmmakers began to avoid shooting here. And now, to make J&K a shooting hub, the government is working towards it taking important steps to invite filmmakers to shoot their projects.

In this process, Lt governer of J&K Manoj Sinha, the presence of actor Aamir Khan, filmmaker Rajkumar Hirani, and producer Mahaveer Jain launched a new Jammu & Kashmir's Film Policy-2021 in Srinagar, on Thursday (August 5).



"I invite filmmakers from across the world to explore the beauty of J&K. At the same time, also avail a host of incentives, besides world-class facilities", Sinha said. The government has set up a single-window clearance mechanism; prepared equipment, location, and talent directories, besides offering a host of incentives for filmmakers coming to the UT.

The policy will facilitate overall growth of the film industry in the region, setting up of J&K Film Development Council, a website for talent pool and shooting destinations; development of shooting locales, infrastructure for film screening, the revival of closed cinema halls, upgrade of cinema halls, setting up of multiplexes and cinema halls, destination marketing, J&K film festival, and restoration and preservation of J&K films.

"The new policy also aims at maximizing the potential of promising local talent and creating livelihood opportunities. The policy has been drafted after consultation with experts and in-depth study of similar policies of other states/UTs. Suggestions of renowned personalities of the film industry have also been incorporated", the L-G added.

Sinha said to assist in film shooting, they have manpower of more than 1,500 trained artists which will also provide an opportunity to the local talent. "There are hundreds of unexplored places which we are developing with the requisite facilities and the best local artists", he said.

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