'Pushpa - The Rise' Continues To Light Up Hindi Box Office Despite OTT Premiere

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Mumbai, January 17 - Allu Arjun's "Pushpa - The Rise" is proving to be a long racehorse in the Hindi version. Directed by Sukumar, "Pushpa" hasn't been affected by the early OTT premiere, especially in the Hindi version as it continues to light up the box office.

"Pushpa - The Rise" had a digital premiere of the Hindi version on January 14 on Amazon Prime Video after 28 days of theatrical release. Before "Pushpa" was started premiering on Prime Video, it had already netted over Rs. 84 crores in Hindi, making it the 3rd biggest Hindi total during the covid-19 pandemic.



However, even after the OTT release, the Hindi version of the film continues to draw footfalls at the cinema halls as it netted approx Rs. 4.50 crores in the 5th weekend at the box office, taking the total collections to approx. Rs 89 crore. With no competition at the moment, the movie is taking the full use of a clear path and attracting people to theaters despite the covid-19 3rd wave and OTT premier.

Maharashtra and Gujrat are driving the Hindi biz of "Pushpa - The Rise" and these two states are key in the film's race to enter Rs. 100 crores club. Though the 100 crores milestone is looking far from reality with the things at the moment, it could still have a last big shot if the covid-19 situation doesn't get worsen.

With the success of "Pushpa" in Hindi, Allu Arjun proved his stardom in Hindi belts. Over the years, the actor's movies have drawn the attention of Hindi audiences on television, and "Pushpa" was the first major test to prove his stardom right. It is safe to say, he has not only passed the test but also raised the expectations for his upcoming films.

The Telugu makers have already decided to release the Hindi version of Allu Arjun and Pooja Hegde's 2020 blockbuster "Ala Vaikunthapurramloo" on January 26. Interestingly, the Hindi remake of the AVPL, starring Kartik Aaryan and Kriti Sanon is already under production and will release in November 2022. However, the makers have also decided to release the dubbed version due to the heavy demand for the film. Manish Shah of Goldmines Telefilms and AA Films will release the Hindi version.

Stay tuned...