Amazon Prime Video Paid Lessor Than Expected Price For Early OTT Release Of 'Pushpa - The Rise'

Click Here To Promote Anything On The Above Place

Hyderabad, January 6 - Amazon Prime Video has had a great year as far as premiering Indian titles in 2021. Besides some of the most critically acclaimed small to mid-budget films, the streamer grabbed the attention for bagging direct-to-streaming rights of Suriya's "Jai Bhim", Vicky Kaushal's "Sardar Uddham", among others.

Apart from earning direct-to-ott releases, Prime Video also bagged post-theatrical streaming rights of some of the big-budgeted films, including Thalalapthy Vijay's "Master", and the recent Telugu blockbuster "Pushpa - The Rise", starring superstar Allu Arjun.



It was reported that Prime Video paid a whopping Rs. 45 crores for "Master's" early OTT release. "Master" was the first blockbuster of 2021, but was made available on Prime Video after only 16 days of its theatrical release. However, when it comes to OTT price for "Pushap", the sum is shockingly low than what people had expected, considering its blockbuster run at the box office in all languages.

As announced by Prime Video, "Pushpa - The Rise" will premiere on its platform after 21 days of theatrical release from January 7 onwards in Telugu, Tamil, Kannada, and Malayalam. As per reports, the streamer had paid only Rs. 22 crores for its early digital release.

"Master" didn't perform well in other languages apart from Tamil, and Telugu, while "Pushpa" is having a dream box office run in all versions. Even in Hindi, which is first for Allu Arjun, "Pushpa" has surpassed many outright Bollywood titles and becomes one of the biggest success stories in Hindi with a box office collection of Rs. 70 crores net. So compare to "Master", the OTT price for "Pushpa" isn't as high as it should have been.

However, one can understand why the amount is low as the deal was done before the release of "Pushpa - The Rise", plus, no one had expected it to do extremely well in Hindi and other languages except Telugu. The makers, however, won't mind since this Sukumar-directed has exceeded their box office expectations as it is nearing Rs. 300 crores worldwide. It has already become Allu Arjun's biggest-grosser of all time at the worldwide box office.

Stay tuned...