Mumbai, January 21 - The second season of Netflix's most popular show ever, "Squid Game" has officially been greenlit at Netflix. The Korean survival drama show proved to be Netflix's most profitable show ever. The first season cost $21.4 million for Netflix and it has estimated to deliver $891 million in "impact value".
Netflix's CEO and chief content officer Ted Sarandos has confirmed the second season. On Netflix's fourth-quarter 2021 earnings interview, Sarandos was asked whether there would be a second season of the violent South Korean survival drama.
"Absolutely," Sarandos replied. "The 'Squid Game' universe has just begun".
He put 'Squid Game' in the category of Netflix's burgeoning bouquet of entertainment franchises that the company sees as having growth potential outside the core streaming service, with live experiences, games, and merchandise. Sarandos called out "Bridgerton", the second most-viewed Netflix original TV show, with Season 2 set to bow in March, and "Stranger Things", with Season 4 slated for this summer.
Squid Game' is by a long shot Netflix's biggest-ever TV show, based on the streamer's calculation that subscribers worldwide streamed 1.65 billion hours of the show in the first 28 days of its release on the platform. In Season 1, 456 cash-strapped contestants are invited by a mysterious organization to compete in a series of children's games with deadly consequences.