Phones Are Never Going To Give Collective Experience Which Theater Provides: Filmmaker Nitya Mehra
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Filmmaker Nitya Mehra made her debut as a director with the 2016 Bollywood feature film 'Baar Baar Dekho', starring Sidharth Malhotra and Katrina Kaif. Despite the decent buzz, the film fared below expectations at the box office. Mehra then focussed on the OTT space and struck gold with the popular show Made In Heaven. She also directed one of the stories of the anthology film Unpaused which premiered on Amazon Prime Video last year.
Mehra, who hopes to return to the big screen next year, is unmoved by the rise of OTT platforms and said that digital platforms should be accepted as a natural progression. She also feels that theaters are not going anywhere as people need a collective experience which mobile phones can't provide .
"When television came, people on the radio were worried. As we evolve, there will always be new things that come out and they may give a run for the money as they say. OTT platforms have given theatres a run for the money but I think each one of these formats finds its own space. There are enough human beings on this planet to consume it all", Mehra tells according to TOI.
"The audience is becoming accustomed to viewing things on their phones, tablets, and laptops, but I do feel that theatres will survive. Human beings by nature require a collective experience. I am personally dying to go to the theatre because of the feeling of going to the theatre and consuming a piece of entertainment with other people who you perhaps don't know, and yet (there is) the collective laughter and tears, which is an experience in itself".
"Your phones are never going to give you that. I do feel that human nature will prevail because at the end of the day we all need collective experience", she added.
Stay tuned...
Filmmaker Nitya Mehra made her debut as a director with the 2016 Bollywood feature film 'Baar Baar Dekho', starring Sidharth Malhotra and Katrina Kaif. Despite the decent buzz, the film fared below expectations at the box office. Mehra then focussed on the OTT space and struck gold with the popular show Made In Heaven. She also directed one of the stories of the anthology film Unpaused which premiered on Amazon Prime Video last year.
Mehra, who hopes to return to the big screen next year, is unmoved by the rise of OTT platforms and said that digital platforms should be accepted as a natural progression. She also feels that theaters are not going anywhere as people need a collective experience which mobile phones can't provide .
"When television came, people on the radio were worried. As we evolve, there will always be new things that come out and they may give a run for the money as they say. OTT platforms have given theatres a run for the money but I think each one of these formats finds its own space. There are enough human beings on this planet to consume it all", Mehra tells according to TOI.
"The audience is becoming accustomed to viewing things on their phones, tablets, and laptops, but I do feel that theatres will survive. Human beings by nature require a collective experience. I am personally dying to go to the theatre because of the feeling of going to the theatre and consuming a piece of entertainment with other people who you perhaps don't know, and yet (there is) the collective laughter and tears, which is an experience in itself".
"Your phones are never going to give you that. I do feel that human nature will prevail because at the end of the day we all need collective experience", she added.
Stay tuned...
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