'Indoo Ki Jawani' Director Wants Audience Support More Than Box Office Numbers

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Director Abir Sengupta, who is gearing up for the theatrical release of his upcoming comedy-drama film Indoo Ki Jawani starring Kiara Advani and Aditya Seal, says in the current situation, more than box office numbers, filmmakers need the support of the audience to bring back normalcy to the culture of theatrical releases.

"It is a tough time for us to gain back that confidence, to go to the theatre and watch a film, considering the pandemic, but we also need the dose of entertainment and escape. Watching a film in the theatre offers that. Honestly speaking, we are not looking for the numbers really, but (are looking at) going back to the normalcy of releasing cinema in the cinema theatre", Sengupta told IANS.



"We want the audience to come back to the theatres to encourage the theatrical release of our films. I am proud of my producers who have decided to release 'Indoo Ki Jawaani' in the theatre because the theatrical release is an expensive affair and we are taking the bold step".

He continued, "In the last few months, many people lost their jobs as theatres were closed. It is a huge industry that is worse affected now, and there are many families depending on the movie releases in the theatres. There are so many people working in the theatres. So, with precautionary measures, I think we should step out and enjoy a film in the theatre, with a dash of escape entertainment. Our film is a colorful, lighthearted film".

Produced by Bhushan Kumar, Divya Khosla Kumar, Krishan Kumar, Nikkhil Advani, Monisha Advani, Madhu Bhojwani, Niranjan Iyengar, and Ryan Stephen, the story of the film revolves around a girl named Indira Gupta from Ghaziabad and what happens to her when she chooses a stranger through a dating app. The movie is set to release on Friday (December 11).

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