For an Actor, Being Remembered For a Character and Film is More Important: Amrita Rao

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Bollywood actress Amrita Rao who recently blessed with a baby boy says the concept of visibility for an actor has changed because of social media and talent management firms, as compared to the time she made her Bollywood debut in 2002.

"Before the era of social media and PR machinery that we are seeing these days, an actor's popularity and celebrity status was a byproduct of his or her talent. When I entered the industry as a teenager, people noticed me because of my performance. These days, actors are becoming popular also because of their presence on social media. I think for an actor, being remembered for a character and film is more important", Amrita told IANS.



Amrita, who made her Bollywood debut with Ab Ke Baras, was shot to fame with movies like Ishq Vishk, Main Hoon Na, Masti, and Vivah. Though she shared screen space with superstar Shah Rukh Khan in Main Hoon Na, she was praised for her character of Sanjana in the movie.

"There is nothing wrong with becoming a popular celebrity on social media, just that there is a huge change that has happened. I entered the industry during the transition period. Earlier, it was important to have the talent and as an artiste, we used to sharpen our skills. Now there is something called talent management! In a way, it is a good cultural change that lets artistes feel more secure with job opportunities", the actress further said.

While recalling the moment of recognization in the pre-social media era, the Vivah actress said that it was the occasion of the success party of Main Hoon Na, there was a group of college students at the venue who saw her and calling out her name as Sanjana Sanjana...! However the actress said that she was so young back then and didn't know how to react on such situation as she ended up with a smile and shyness and felt over-the-moon seeing that.

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