WWE Locks Down The Trademark Rights To The 'World Wrestling Entertainment' For A New Category

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In a move to expand its merchandise offerings, WWE recently secured trademark protection for "World Wrestling Entertainment" in a new category: drinkware.

The filing, submitted on February 23rd, covers a broad range of drinkware products. Full description of the filing can be seen below;

“Drinking glasses; beer mugs; portable beverage coolers; bottle openers; lunch boxes; coffee cups and mugs; thermal insulated containers for food and beverages; plastic cups; decorative plates; can coolers; cups and mugs; sports bottles sold empty; lunch boxes and portable coolers.”

Following a legal defeat in 2002, the World Wrestling Federation (WWF) was compelled to rebrand itself as World Wrestling Entertainment (WWE). This change reflected a strategic shift, emphasizing the organization's broader entertainment focus.

Over the years, the narrative surrounding WWE has consistently highlighted its diverse offerings, which extend beyond the realm of professional wrestling and encompass captivating storytelling for its audience.

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