Allu Arjun's 'Pushpa 2 - The Rule' Digital Rights Sold To Netflix For All-Time Record Amount

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Hyderabad, April 18 - Telugu superstar Allu Arjun's Pushpa 2 - The Rule has already turned into a massive profitable venture even before its release as the makers are fetching unheard theatrical and non-theatrical deals for this action drama.

Recently, it was revealed that the Hindi theatrical rights of the film have been sold at a huge 200 crores in advance to AA Films. Earlier, Netflix had announced digital rights to the movie, now, according to the latest report by Pinkvilla, the streamer has paid a bombastic amount for the same.



It is said that Pushpa 2's digital rights sold to Netflix for an earth-shattering base price of Rs 250 crore, which can extend to Rs 300 crore for all languages. It is an all-time record streaming deal for all languages, surpassing the previous best, SS Rajamouli's RRR (170 crores) by a margin of approx. Rs 100 crore.

The streaming deal of Pushpa 2 with Netflix is variable and is based on the box office performance. While the base price is 250 crores, it can be extended to 300 crores depending on how the film performs at the box office.

Directed by Sukumar, and produced by Mythri Movie Makers and Sukumar Writings, Pushpa 2 stars Allu Arjun in the title role alongside Rashmika Mandanna, and Fahadh Faasil, among others in key roles. It is the second part of 2021's Pushpa - The Rise and is scheduled to be released on August 15, 2024, in Telugu, Hindi, Malayalam, Kannada, and Tamil.

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