Alia Bhatt Beats All To Top 'Most Visible Attendee' List At Met Gala 2024

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Mumbai, May 6 - Bollywood star Alia Bhatt was the centre of attraction at the Met Gala 2024, on Tuesday, May 7. This was Alia's second Met Gala appearance where she looked prettiest in a floral Sabyasachi saree with a matching train and grabbed everyone's attention.

According to the influencer marketing platform Lefty, Alia Bhatt and Sabyasachi were the Most Visible Attendee (MVA) this year, beating not just fellow celebrities not just fellow celebrities but also prominent brands in terms of visibility.



The Bollywood diva was the most visible attendee when she walked the red carpet leaving behind famous stars such as Kendall Jenner, Kylie Jenner, Kim Kardashian, Gigi Hadid, Jennifer Lopez, Shakira, Cardi B and Doja Cat and topped the chart.

Alia generated $4.2 million in EMV (Earned Media Value), beating second-ranked Kendall Jenner who garnered $4.1 million in EMV. Earned Media Value (EMV) is a crucial metric in influencer marketing strategy, indicating the organic value generated by influencers through unpaid social media interactions.

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