Aamir Khan and Rajkumar Hirani's '3 Idiots' Hold Max Franchise Potential In Bollywood: Report

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Mumbai, December 14 - The franchise-based films are taking centre stage in Bollywood and there are several films in different franchises that are currently in development, including Hera Pheri, Welcome, Drishyam, and Gadar, among others.

According to Ormax Media, a media consulting firm, the contribution of franchise films to the Hindi theatrical domestic box office has grown from a mere 17% in 2019 to 45% in 2023, and franchise films are expected to have a huge contribution to the box office in the future. (via mediabrief)



Ormax Media, in its new report 'The Bollywood Franchise Report: 2023', identifies the Top 100 Hindi film franchises (current & potential), based on audience equity. According to the report, superstar Aamir Khan's "3 Idiot" has the highest potential at the box office if it turns into a franchise.

Films released between January 1990 to September 2023 were assessed in the report which is the result of a survey conducted amongst 3,000 regular Hindi film-goers across India, in Oct-Nov 2023. According to the report, 4 films of Shah Rukh Khan in the top 10 have huge franchise potential.

Among the top 10 franchise potential titles, Hera Pheri, Drishyam, and Gadar are already in development at some stages and the possibilities of two Jawan and Pathaan are also there.



Have a look at the top 10 Bollywood franchises (current or potential) according to Ormax Media research -

1. 3 Idiots

2. Chennai Express



3. Hera Pheri

4. Jawan

5. Drishyam

6. URI: The Surgical Strike

7. Gadar

8. Chak De! India

9. Dhoom

10. Pathaan

Stay tuned...