Kisi Ka Bhai Kisi Ki Jaan Opening Day Early Estimates

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Mumbai, April 21 - Kisi Ka Bhai Kisi Ki Jaan the first Superstar film since Pathaan in January has been released, starring Salman Khan. The campaign for the film started with a teaser in January followed by songs and finally the trailer. The film has given a wide release of around 4500 screens in India and 1200 screens in the overseas markets despite that it is not the biggest release of Salman Khan as films like Tiger Zinda Hai and Bharat had seen bigger releases but the sort of budget and appeal Kisi Ka Bhai Kisi Ki Jaan has the release is huge.

Kisi Ka Bhai Kisi Ki Jaan took an average start in the morning shows with single screens and multiplexes outside the big three national chains showing good crowds. The film is a pre-eid release which is worse than a nonholiday but many Salman Khan starrers opened in pre-eid to bumper houses as well. The likes of Dabangg (2010) and Ek Tha Tiger(2012) were record openers during pre-eid. After an average start, the film did see some growth in the multiplexes.



As per the early estimates, KKBKKJ scored around 12-13 crores net which is a low number for a Salman Khan film as his films were recording these opening day numbers around 12-13 years ago on nonholiday. That was the peak of Superstar Salman Khan and currently, he is not at his peak and well past his prime but still the opening is disappointing. There is a struggle to open a film on a good note post-pandemic with a nonevent film and Kisi Ka Bhai Kisi Ki Jaan falls in this category.

The business of film is driven by single screens and tier-2 multiplexes where the pull of the star gets stronger rather than national chains where the audience go for the products and not for the stars most of the time. Some circuits are just decent which always open the bumper for Salman Khan and that is again a big disappointing thing. Overall it's an average Friday at the box office where the numbers are far from being good and that too for the reigning Superstar.

Kisi Ka Bhai Kisi Ki Jaan needs to show huge growth tomorrow helped by the Eid holidays. If the numbers on Saturday and Sunday do not fire then the film will find it very hard to run at the box office. The advance booking for tomorrow is similar to the first day but tomorrow is a holiday so the film will start with better occupancies. The talks of the film are mixed just like every commercial film. The actual word of mouth will be known by tomorrow or the day after tomorrow.

Stay tuned...