Adipurush Makers Adopt Right Approach To Make People Change Their Minds

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Mumbai, October 9 - A lot has happened over the past week regarding director Om Raut's magnum opus film Adipurush. The teaser of this Prabhas-fronted film was launched on October 3 amid huge anticipation, however, after its release, the teaser has become the center of controversy and criticism on various fronts.

Based on the Hindu epic Ramayana, "Adipurush" is a VFX-heavy film that has become a huge topic of discussion. Immediately after the teaser launch, it received heavy criticism for poor VFX shots which were called cartoonish. However, the first reaction from director Om Raut to the criticism was that he didn't make the movie for mobile and that it will look larger-than-life on the big screen.



Since "Adipurush" has been made on a huge budget, it was important for the makers to shut down the criticism and win public trust again for the movie that is touted to be the most prestigious film in the country. While doing so, makers approached a way that changed the perception of the audience towards it.

Om Raut has been saying from the first day that "Adipurush" will be an altogether new theatrical experience, and to solidify his words, the makers showed the teaser to the Hindi media people and critics on the big screen in 3D and those who were criticizing started applauding the teaser for the grandeur it involves.

The makers did the same with the Telugu version and along with the media and critics, the Telugu teaser was also screened for the audience in approx. 60 locations. And the response from them has been completely different from what they were talking about earlier.



Apart from criticizing the VFX, the teaser has also invited fresh controversy as many have alleged that the characters of "Ramayana" have been tampered with, and one of them is the look of Raavan, played by Saif Ali Khan. This is not the first time when films on historical and mythological topics hit controversy but this time, the makers are tackling this situation in rather a positive way.

Om Raut along with Manoj Muntashir, who has written the dialogues of the film, have been giving intreviews from the last few days, making people understand their vision and this has made a positive impact as many prominent personalities have come out in the support of the film along with the neutral audience.

It has been seen in the past that after such heavy trolling of a movie, makers have opted wait and watch policy. The "Adipurush" makers could also have said that people's mindset will be changed after watching the movie, but they aren't doing this and heavily promoting their film in what can be termed as a perfect and right way.

"Adipurush" is produced by T-Series and Retrophiles and also stars Kriti Sanon, Saif Ali Khan, and Sunny Singh in prominent roles. It is scheduled to release on January 12, 2023, in multiple languages, also in IMAX and 3D.

Stay tuned...