Viacom18 To Pay $20 Million Annually To Warner Bros. To Stream Its Content On Jio Cinema

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Mumbai, April 29 - The leading Hollywood studio, Warner Bros. Discovery has partnered with India's Mukesh Ambani-backed Viacom18 to bring HBO, Max Originals, and Warner Bros. content to India through Jio Cinema.

Jio Cinema, which is already taking giant steps in the Indian digital space, has further strengthened its position among other platforms like Amazon, Disney+Hotstar, and Netflix. The deal between Warner Bros. and Viacom18 has the potential to change the landscape of the Indian OTT as Warner Bros. shows are hugely popular in India.



As per the reports, the licensing agreement with Warner Bros., estimated to cost Viacom18 over $20 million annually, highlights Ambani's growing efforts to establish JioCinema as a dominant streaming platform in India's otherwise crowded market.

The deal is said to be for three years, unlike the previous Warner Bros. deal with Disney Plus Hotstar which was for the longer term. It is, however, still expected to prove beneficial for Jio Cinema which will be able to stream a handful of shows, including new seasons and old ones which were among the most streamed English shows in India.

Also Read - List of HBO and Max Original Shows Coming To Jio Cinema

Stay tuned...