'RRR' US Distributor Variance Films To Run Best Picture Oscar Campaign For The Movie

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Mumbai, September 20 - The Film Federation of India has picked the acclaimed Gujarati film Chhello Show (Last Film Show) for India's official entry for Oscars 2023.

The news about India's official Oscar entry has left many movie fans in India disappointed as they were hoping that SS Rajamouli's globally appreciated film RRR would get the nod from the Indian jury. The movie, however, can still get an Oscar nomination in the general category, and the USA distributor of the film, Variance Films will be running a campaign for the same.



Variance Films president Dylan Marchetti said that "RRR" will receive a significant Best Picture campaign, but he also saw the potential for Best Original Song ("Naatu Naatu"), in addition to cinematography, production design, editing, and many other categories.

The hashtag "#RRRforOscars" has been trending on Twitter for the past week here in India. "The only thing this news changes is one less award we can go after (Best International Film)", Marchetti said, a few hours after the Indian decision was announced (via Indiewire). "There's a dozen-plus other we can go for now. This film is the whole package".

"RRR" continues to play at theaters in Brooklyn and Philadelphia, with additional cities booked through the end of the year in the USA. "I don't think 'RRR' is the best movie from India this year", Marchetti said. "It's the best movie in the world this year. We're going to conduct ourselves accordingly".

Variance Films may be willing to run an Oscar campaign for the movie but it will require a significant and time-intensive push to keep the movie at the forefront of conversations for these categories as the season heats up. Marchetti said they are currently focussing on getting Academy members to see the movie in theaters.

Stay tuned...