Naatu Naatu Song Sees Massive Increase On US Spotify Streams After Historic Oscar Win

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Los Angeles, March 14 - The 95th Academy Awards has been etched forever in the hearts of Indian and Indian film lovers across the globe. For the first time ever, an Indian production title has been awarded an Oscar as producer Guneet Monga's The Elephant Whisperers won Oscar for Best Short Documentary Subject Film while Naatu Naatu song from SS Rajamouli's RRR won the Best Original Song Oscar.

Naatu Naatu, which has been making everyone dance to its tune since last year, was the front-runner to win the Oscar in the Best Original Song category, and it eventually beat the tunes of Lady Gaga and Rihanna to grab the historic Oscar. RRR is the first-ever Indian feature film to bring Oscar to any category.



Meanwhile, after the historic win, Naatu Naatu is ruling the streaming charts in the USA which has played a major role in its popularity. According to Pop Crave, Naatu Naatu increased by over 960% in streams on US Spotify after winning Best Original Song at the Oscars 2023.

"Naatu Naatu" increased by over 960% in streams on US Spotify after winning Best Original Song at the #Oscars. pic.twitter.com/yGCcbWg6gF

— Pop Crave (@PopCrave) March 14, 2023

The song became a global sensation after videos of audiences dancing to its tune in theaters started going viral on social media last year. The Oscar was given to M. M. Keeravani who composed the music and Chandrabose for its lyrics. Prem Rakshith's energetic choreography also played a major role in the song's global success.

Naatu Naatu secured 8 nominations across multiple International awards, and it went on to win 6 of them, including, Academy Awards, Critics' Choice Awards, Golden Globe Awards, Hollywood Critics Association, Houston Film Critics Society, and Online Film Critics Society.

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