Akshay Kumar's 'Raksha Bandhan', Aamir Khan-Fronted 'Laal Singh Chaddha', Among Others To Premiere On OTT 8-Weeks After Theatrical Releases
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Mumbai, July 8 - Due to the covid-19 pandemic, the gap between theatrical release and OTT premiere was reduced to just 4 weeks. This move impacted the exhibitors badly and also affected the box office potential of the films.
The move of reducing the theatrical window was criticized by the theater owners but they were helpless and could do nothing but reduce the release window. However, with things looking bright now for the box office, reports suggest that the multiplex owners are to bring back the conventional 8-week theatrical window for all Bollywood movies.
It has been said that all Bollywood films, starting from August 1st, will have to follow the pre-covid rule of an 8-week release window in theaters before going to OTT. The multiplex association of India said to have had conversations with all the producers and they are all on the same page now. Those, who will not follow the rule will not be allowed to release their movies in theaters.
There are many big films from August onwards, which are carrying a lot of excitement and box office prospects. Akshay Kumar-fronted "Raksha Bandhan" and Aamir Khan's "Laal Singh Chaddha" are scheduled to release on August 11, and both movies will now be premiering on OTT, only after 8-weeks of theatrical run.
The movies which are releasing in July, most of them will have an OTT premiere, 4-weeks after the release in theaters. Yash Raj Films' "Shamshera", which is scheduled to release on July 22, is already in the contract with Amazon Prime Video for the 4-week window. "Ek Villain Returns", which is scheduled for July 29 release, might opt for an 8-week window, and the decision for the same will be taken in the coming days.
Stay tuned...
Mumbai, July 8 - Due to the covid-19 pandemic, the gap between theatrical release and OTT premiere was reduced to just 4 weeks. This move impacted the exhibitors badly and also affected the box office potential of the films.
The move of reducing the theatrical window was criticized by the theater owners but they were helpless and could do nothing but reduce the release window. However, with things looking bright now for the box office, reports suggest that the multiplex owners are to bring back the conventional 8-week theatrical window for all Bollywood movies.
It has been said that all Bollywood films, starting from August 1st, will have to follow the pre-covid rule of an 8-week release window in theaters before going to OTT. The multiplex association of India said to have had conversations with all the producers and they are all on the same page now. Those, who will not follow the rule will not be allowed to release their movies in theaters.
There are many big films from August onwards, which are carrying a lot of excitement and box office prospects. Akshay Kumar-fronted "Raksha Bandhan" and Aamir Khan's "Laal Singh Chaddha" are scheduled to release on August 11, and both movies will now be premiering on OTT, only after 8-weeks of theatrical run.
The movies which are releasing in July, most of them will have an OTT premiere, 4-weeks after the release in theaters. Yash Raj Films' "Shamshera", which is scheduled to release on July 22, is already in the contract with Amazon Prime Video for the 4-week window. "Ek Villain Returns", which is scheduled for July 29 release, might opt for an 8-week window, and the decision for the same will be taken in the coming days.
Stay tuned...
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