MAI President Says Over 4000 Screens Will Participate In India's First Ever National Cinema Day

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Mumbai, September 19 - The Multiplex Association of India (MAI) is expecting massive footfalls on India's first-ever National Cinema Day, scheduled this Friday, September 23. The association said that over 4000 screens - multiplex and single, across India will participate in NCD.

An initiative of the MIA, the National Cinema Day will give the opportunity to the patrons to pay just Rs 75 per ticket and walk into any cinema of their choice to watch the movie along with other "special surprises" lined up for them.



MAI President Kamal Gianchandani, who is also the CEO of PVR Pictures Ltd, said that participating cinema chains/screens include PVR, INOX, Cinepolis, Carnival, Miraj, City Pride, Asian, Mukta A2, Movietime, Wave, M2K, Delite, and even some single-screen operators, all over India.

"On average, there are 400 seats per auditorium, which makes around four million seats available in the country for filmgoers. From this, nearly 16,000 seats shall participate in the NCD", Gianchandani told IANS.

Along with the new films releasing on the day, some of the major films likely to be exhibited during the NCD, include KGF: Chapter 2, RRR, Vikram, Bhool Bhulaiya 2, or Hollywood big films like Doctor Strange, and Top Gun: Maverick. These are some of the globally appreciated films both critically and commercially and movie lovers can enjoy them on the big screen again on Sep. 23.



"The multiplexes may also make their own special offers, for people of all age groups, exclusions to welcome the people to the cinemas that day, but we can't reveal the details now", said Gianchandani.

He said that the NCD is intended to be a Thank You to the filmgoers who made it happen by returning to the cinemas after the two years of Coronavirus Pandemic closure, and a warm invitation to those who have still not made it to the local neighborhood movie-halls yet.

Gianchandani said the first quarter of the current fiscal notched up an impressive recovery for cinema operators in India after the covid-19 pandemic, and the NCD - which shall become an annual feature - will be a step forward in the direction.

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