OTT Platforms To Blame For Singham Again and Bhool Bhulaiyaa 3 Clash

Mumbai, November 8 - It was recently reported how the OTT platforms have been controlling the theatrical releases of Bollywood films by signing pre-contracts for the streaming release, and this practice has been admitted by producer Bhushan Kumar whose Bhool Bhulaiyaa 3 made to clash with director Rohit Shetty's Singham Again.

The box office clash between BB3 and Singham Again didn't make sense as both films were hugely anticipated and were seen as potential blockbusters. While both movies are doing well at the box office, one must admit that their overall potential was cut short by the unwanted clash due to their streaming partners.



Producer Bhushan Kumar of T-Series said in an interview with Bollywood Hungama that both parties attempted to avoid the clash as both franchises are highly valuable and hold significant audiences. However, despite the intention to not release the movies on the same day, Kumar admitted that contractual constraints with OTT platforms and creative factors made it unavoidable.

"Nowadays, there are some constraints, like pre-commitments with OTT platforms. If you try to change those dates, the OTT platform doesn't allow it. That was our constraint, and they probably had similar ones", the filmmaker said. BB3 post-theatrical rights are with Netflix while Amazon Prime Video has Singham 3.

Kumar, however, expressed satisfaction over the fact that both movies are performing well against the odds. "So it's okay as long as our film is getting so much love. And it has done enough business that the film is now safe", he added.

Released during the lucrative Diwali weekend, Singham Again has scored a very good opening week of over 200 crores gross in India and over 250 crores worldwide. BB3, on the other hand, has minted 240+ crores gross worldwide, including approximately 190 crores gross in India.

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