Mohanlal's 'L2: Empuraan' Advance Booking Off To Flier In India; Breaks Record

Kochi, March 21 - The box office is breathing fire again, this time in the most uncharted territory (with huge potential) of Indian cinema with superstar Mohanlal's Malayalam blockbuster L2: Empuraan. There can't be a happier moment for the overall Indian film industry than seeing the rise of the Mollywood which has unanimously been applauded as the content factory.

Over the last few years, Indian cinema has witnessed box office mayhem, mostly in Hindi, Telugu, and Tamil film industries. But no one in their wildest of dreams had thought that a Malayalam Pan India film would top all other industries. Well, Empuraan has done that, at least, in terms of selling the highest number of tickets in an hour before release.



The advance booking of Empuraan was opened at 9 AM on March 21 and by 10:30 AM, it had started selling tickets at 96K/hour which is a record for an Indian film before the official release. Interestingly, the booking hasn't opened much outside the home state, Kerala, and it is a matter of time before it touches the 100K/hour trend which is no less than a red letter moment for the content-rich Mollywood.

Malayalam cinema hasn't produced many big-ticket entertainers in the past and this is the first time it has made a Pan India film of this scale. While the current bookings trend is limited to only the home state, it wouldn't be a surprise if the movie starts following the same in other parts of the country, especially since the first part of the movie, Lucifer (2019) has been widely watched on television across the country in dubbed versions.

There have been many rich box office moments for Malayalam cinema over the last couple of years but none of them was of the scale of Empuraan which is re-writing history not for its own industry but for overall Indian cinema, and as said above, there can't be a happier moment for Indian film industry than this.

Empuraan is directed by Prithviraj Sukumaran who also plays a key role in the film. Produced by Aashirvad Cinemas and Sree Gokulam Movies, the movie stars Mohanlal as Khureshi-Ab'raam / Stephen Nedumpally, alongside an ensemble cast consisting of Abhimanyu Singh, Tovino Thomas, Manju Warrier, Saniya Iyappan, Sachin Khedekar, among others in key roles. It is scheduled to be released on March 27 in Malayalam, Hindi, Telugu, Kannada, and Tamil languages.

Stay tuned...