After Box Office History, Ahaan Pandey, Aneet Padda's Saiyaara Storms To Number 1 On Netflix

Mumbai, September 17 - After scripting history at the box office, debutante Ahaan Pandey and Aneet Padda's romantic drama Saiyaara continues to wave its magic as it has taken Netflix by storm by emerging as the number 1 non-English movie worldwide this past week.

Directed by Mohit Suri, Saiyaara started streaming on Netflix from 12 September after completing the mandatory 8-week theatrical run. Despite the majority of its target audience having already watched it in theatres, the film has soared to number 1 on the streamer with 3.7 million (37 lakh) views in the first 3 days.

With 3.7 million views or 9.3 million viewing hours, Saiyaara is among the most-watched Indian films in the first weekend on Netflix this year. It is also trending at the number 1 in 9 countries this week, including India, Bangladesh, Bahrain, Sri Lanka, Maldives, Oman, Pakistan, the United Arab Emirates, and Mauritius, while trending in the top 10 in 15 countries.

It has been observed in the past that those films have fared better on Netflix, which did better at the box office, than those which began streaming directly, and Saiyaara, with a solid start, has proved that again. This is probably one of the main reasons why streamers have started refusing to take most of the films directly and wait for the box office validation to acquire them.

Saiyaara, meanwhile, has been a box office breakout of the year. Made on a medium-range budget of around 50 crores, this Yash Raj Films production stunned the trade with its phenomenal box office run. The movie finished its theatrical journey with over 570 crores worldwide as the highest-grossing romantic Indian film of all-time and one of the highest-grosser of the year.

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