The Board of Control for Cricket in India (BCCI) has announced that MPL Sports, an e-sports platform, will the new kit sponsor and official merchandise partner of the Indian cricket team on Tuesday (November 17).
The three-year deal between BCCI and MPL Sports will be starting with India's upcoming tour of Australia and it is from November 2020 to December 2023. As per the new deal, Men's, Women's, and the Under-19 Indian cricket teams will be sporting MPL Sports designed and manufactured jerseys.
"The partnership leads us to a new frontier for Team India and for sports merchandising in the country. We look forward to working with a young Indian brand like MPL Sports to tap the potential that this sphere holds. This partnership aims at facilitating access to high-quality Indian cricket fan merchandise, including the coveted Indian cricket team jersey for cricket fans not just in the country but globally", Jay Shah, Honorary Secretary, BCCI said.
Earlier, the BCCI had invited bids for team kit sponsor and official merchandising partner rights through a tender process after Nike's four-year deal came to an end in September this year.
"We are delighted to announce the dawn of a new era for Indian cricket with the appointment of MPL Sports as the kit sponsor for the Indian men's and women's national cricket team until 2023. We look forward to MPL Sports adding a new chapter to the team's kit, and bring Official BCCI licensed merchandise within easy and convenient reach for the billion-plus fans who cheer for Team India", Sourav Ganguly, BCCI President said.